“ We have received many positive comments from visitors, and also from museum professionals that have held this site up as a model for how museums can connect with their audiences online. We are proud of this new platform which supports both the museum's mission and our digital engagement strategy. „

- Cindy Fink, Director of Marketing and Communications, Cleveland Museum of Art

Challenge

The Cleveland Museum of Art is renowned for the quality and breadth of its collection, which includes more than 40,000 objects and spans 6,000 years of achievement in the arts. Currently undergoing a multi-phase renovation and expansion project, it is a significant international forum for exhibitions, scholarship, performing arts and art education. Admission to the museum's collection is free. The Cleveland Museum of Art has a membership of more than 21,500 households and is supported by a broad range of individuals, foundations and businesses in Cleveland and Northeast Ohio.

Previously, the site had difficult-to-use navigation, a design that did not reflect the unique character of the museum, and outdated content.

Solution

Sitecore was chosen based on its functionality combined with price. This website was developed by LUCRUM Incorporated, in partnership with Pentagram Design, New York, which provided the user interface design. The primary objective of the site is "To support the Museum's mission in bringing the pleasure and meaning of art to the broadest possible audience."

The core website was extended through integration with Piction, the museum's digital asset management system, and with the museum's membership database which is linked to each user's online account; in combination with user-provided interests and preferences, this information can be used to customize and share content that will be of interest to each user. The site's search function was also enhanced to query multiple museum data sets to provide a truly universal search.

Result

The new site is a work of art.  According to Cindy Fink, Director of Marketing and Communications at the museum, "We have received many positive comments from visitors, and also from museum professionals that have held this site up as a model for how museums can connect with their audiences online.  We are proud of this new platform which supports both the museum's mission and our digital engagement strategy."

Technical Description

Solution Special Ingredients

• Piction for digital asset management