Viage is part of Casinos Austria International (CAI), a leading player in the global casino industry. With its unique portfolio of casino consulting, development, management and investment services, CAI has successfully realized more casino projects in more jurisdictions than any other casino operator worldwide. Working with Sitecore partner, LBi, Viage designed their site to engage with visitors, sell tickets, and promote their casino.
Challenge
The purpose of the Viage site is to offer an attractive online discovery of the magical world of the Brussels Casino, located in the magnificent renewed building Anspach in the very center of Brussels. The site reflects the fun and party character of the venue in the digital experience.
Viage wanted the new site to:
- Showcase their facilities in a fun, engaging way
- Provide site visitors with a calendar of events
- Promote the Casino
- Encourage high volume visits
- Sell tickets
Solution
Working with Sitecore partner, LBi, Sitecore was chosen based on the following:
- Intuitive end-user interface
- Based on the Microsoft .Net framework
- Online marketing elements
- Flexibility
- Simple and fast to update
- Ability from a single content source to create both HTML and Flash/3D versions of the website
Result
The new site is live, and the number of visitors has doubled in just a few months. The site offers a user-friendly and interactive experience. Through several dynamic scenes (3D + videos), the visitor is physically engaged into the VIAGE’s voyage through the Theatre, Restaurant, Casino, Bar and VIP locations. Each of the full-screen immersive eye-catching scenes has been developed by virtualizing in 3D all environments, creating a proper mood skinning and integrating live actors into this virtual space. Available in French, Dutch, and English, the VIAGE entertainment casino has become a real reference in Belgium for leisure & pleasure.