Challenge

The existing CMS was frustrating for website editors; editing often distorted the layout and took 24 hours to appear live on the website. The development environment was not standardised and did not follow best practices. The website could not deploy multilingual content or store different versions of content.

Key reasons for selecting sitecore:

• Sitecore enables non-technical editors to control the format of content available.
• The NSG Group’s web development team needed a content management solution that was standardised, efficient and that would scale with growth allowing for multilingual websites and 3rd party integration
• Content needed to be changed immediately not only to provide customer and prospects with the most current information but also to relay critical investor relations information
• Multilingual support was required for a Japanese version of the website
• Capability to create tight integration with existing digital asset management tool
• Ability to create extensive content tagging and taxonomy for content re-use
• Dynamic personalisation features to add to allow targeting from the home page
• The website required an interface that would support customised user experience for investors and financial analysts

Solution

The NSG Group chose Sitecore for its intuitive interface, simple to use editor, efficient workflow, Online Marketing System, analytics, shared source modules, training, and its future proof standard .NET C# development platform.

Result

The NSG Group is pleased with the new website’s simplicity, speed and the fact that Japanese colleagues can now update the site as required. The Group now has a much more efficient way to keep content on the website current from many locations around the world.