The purpose of the ONEDROP.org multilingual site is to promote ONE DROPTM which was established by the founder of Cirque du Soleil®, Guy Laliberté. The organization’s mission is simple: to provide access to water in developing countries and to raise everyone’s awareness on water-related issues. Therefore, the client wanted to create another version of the site that would be capable to touch souls, mobilize a growing community and help people to understand the importance of involving themselves in the process of sharing and preserving water.
Challenge
From the very beginning of the project, it was essential for Sid Lee and Sitecore partner, Ergonet, to create a unique web experience in order to encourage a positive call-to-action from the users. To accomplish this goal, Ergonet specialists had a great challenge to engage in: the transposition of the strategic and creative vision developed by Sid Lee into an efficient web environment. Essentially, the idea was to create and nourish a large community of members who all wanted to make a difference. This is why the portal invites visitors to offer a gesture inspired by ONE DROP. Their gesture was symbolized by a water drop floating over an automated and interactive worldwide map as their engagement to help the cause. Consequently, the site had to include dynamic functionalities such as selecting an action or making a donation. Also, in order to mobilize as many people as possible, the integration of web 2.0 tools was an essential part in the contribution to the initiative’s success.
Solution
Working with Sitecore partner, Ergonet, ONEDROP selected Sitecore to help them meet their goals.
After the launch of the ONEDROP.org site, many spontaneous worldwide events and opportunities had to be integrated to the initial site:
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AQUA: A JOURNEY INTO THE WORLD OF WATER worldwide multisensory touring experience website section (including interactive terminals linked to the portal);
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Guy Laliberté’s Poetic Social Mission in Space (a multilingual section – French-English-Russian – of the site, including a mission log presenting the adventure on a daily basis);
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The broadcast of the worldwide event Moving Stars and Earth for Water (an historic show integrating live performances, pre-recorded capsules from space and videos, as well as the uninterrupted flow of comments from the website-based web 2.0 functionalities offered, all simultaneously broadcasted on ONE DROP website and on television).
Sitecore flexibility and scalability combined with the solid expertise and team spirit of ONE DROPTM, Sid Lee and Ergonet made the difference, every step of the way.
Result
In brief, ONE DROP website is a unique, multilingual, inspiring and fully interactive portal that offers people from around the world the opportunity to contribute to the advancement of the ‘water for all’ cause by inviting them to carry out a positive action or make a donation.
ONEDROP.org has been able to handle a huge amount of traffic:
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The ONE DROP section counts more than 55,000 drops to date, which means that the call-to-action objective was reached;
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The Moving Stars and Earth for Water event microsite was seen by more than a million viewers in the month of October, and during the show, the site had a total of 17.3 millions hits (peak at 960.4 hits per seconds). Four million of those hits were served directly from the Sitecore servers (peak at 100 hits per second), the rest was served through the Akamai CDN network;
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The week surrounding the broadcast of the live show generated approximately 440,000 visits on ONEDROP.org site and through partners’ sites (such as Radio-Canada, Parismatch, etc.) using the Flash and Silverlight ONE DROP players. ONEDROP.org website received 200,000 unique visitors during that same period;
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During the peak periods (representing 12 hours) they were able to serve 100,000 unique visitors. Also, according to Influence Communication (Canada’s top information broker), the total advertising value of news items’ worldwide media coverage (radio, television, Internet and newspaper) between June 4 and October 14, 2009, stands at CAN $592,425,679.34. It has also been evaluated that 92% of this value was accomplished between the peak periods of September 30 to October 14, during which ONE DROP worldwide event was broadcasted.
The site was also capable to reach strategic goals:
1. Touch people
2. Create an international community
3. Allow people the chance to express themselves
4. Inform the population on ONE DROP projects
5. Integrate key events, including AQUA as well as the Moving Stars and Earth for Water event
6. Raise money for the cause or confirm a specific engagement.
Solution Special Ingredients
- Paypal
- Sitecore RSS Module
- Sitecore Staging Module