Eneco is one of the leading energy companies in The Netherlands. They serve approximately two million business and domestic customers. The purpose of the Eneco website is to become the interaction, transaction and self-service channel within the Dutch energy industry.
Challenge
Some challenges that Eneco was facing with their previous site:
- Lack of personalization: provide persona-based content to gain improved results, but their CMS did not provide that ability.
- Need for testing: With the old site, A/B testing was not possible
- Performance and cost: The hosting cost was too high and site performance and speed were inadequate
- Difficult and expensive development: Internal development was costly and time-consuming
Eneco's main goals for the new site include:
- Increased self-service for existing customers by better navigation and personalized content
- Reduced time to market with regard to continious improvement of the overall website
- Increased sales by optimizing sales funnel, increased demand and lead generation through the website.
- Providing better uptime and lower hosting costs.
Solution
Working with Sitecore partner, Colours, Eneco switched to Sitecore within a year after their Sharepoint implementation.
Solution Special Ingredients
- Unica webstatistics
- Clang outbound email application
- Google Mini Search
- RightNow inbound email and FAQ tool