Challenge

With a minimal market presence in Wales, Principality aimed to find a way to use www.principality.co.uk  to expand their market presence across the UK. The challenge was that Principality found that its existing website limited their online marketing capabilities.

Key reasons for selecting Sitecore:

• Flexible API allowing easy integration into new and existing backend applications
• Cost transparency; licensing, modules, maintenance, support, consultancy and upgrades
• Uses Microsoft technologies including .net frameworks and Microsoft SQL Server
• Strong reputation for support
• An exciting roadmap of future features
• Intuitive content management interface; easy to use for non technical editors  and stakeholders
• around the business
• Ability to test and tailor content to both user and business need via the OMS
• Ability to manage multiple sites and channels via a single instance
• Extensible workflow to allow comprehensive audit trailing and stakeholder sign off

Solution

In order to deliver a great offering allowing Principality to compete across the UK market with some of the big name financial players, the decision was made to rebuild principality.co.uk entirely. Principality selected Sitecore and selected Sitecore Solution Partner e3 Media for implementation services. With Sitecore technology the Principality.co.uk is well-positioned to deliver stronger brand awareness, Search Engine Optimization (SEO), maximize conversions and retain customers through a personalized and localized web user experience and multivariate testing with Sitecore’s Online Marketing System.

Result

Principality now delivers a localized content with Geo-location lookup with Maxmind and branch-specific content delivered with Sitecore’s Online Marketing Suite (OMS). Personal Switcher, a Shared Source module, allows marketers to test OMS rules in preview mode.  Sitecore has been implemented with a staging module, allowing for strong version control and workflow management capabilities and assuring a strong quality review process. The website content is currently delivered in English and Welsh. The website has been built to adapt to increasing demands from mobile and tablet devices.