Site of the Year 2009-North America Category Winners
Learn about Sitecore's Site of the Year category winners - websites that we recognize as best in industry web solutions leveraging Sitecore technology.
Best Financial Services Site: ADP
Implementation Partner: BGT Partners
Automatic Data Processing, Inc. (NASDAQ: ADP), with nearly $9 billion in revenues and over 585,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging nearly 60 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to organizations of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world.
The purpose of ADP.com is to educate clients and prospects on ADP and ADP Employer Services products and services. They wanted a user-friendly CMS that would enable all of their business units to leverage one CMS - and provide IT a single solution to maintain. ADP needed a system that would be flexible to support their growth as an organization - and robust enough to handle complicated integrations with third party applications.
Working with BGT Partners, ADP selected Sitecore. Today, ADP.com is the enterprise web site serving over 500,000 customers across ADP's $9 Billion business. As the global leader in outsourced business solutions, this site provides the foundation to educate customers and prospects, drives a significant percentage of new leads, and enables current customers to access tools and applications to manage their business. The Sitecore CMS is at the heart of this site providing a uniform application framework for all content managers and the IT operations department..
Best Healthcare Site: Beth Israel Deaconess Medical Center
Beth Israel Deaconess Medical Center is a patient care, teaching and research affiliate of Harvard Medical School, and consistently ranks among the top four in National Institutes of Health funding among independent hospitals nationwide. BIDMC is clinically affiliated with the Joslin Diabetes Center and is a research partner of Dana-Farber/Harvard Cancer Center. BIDMC is the official hospital of the Boston Red Sox.
BIDMC chose Sitecore to power their website, www.bidmc.org.
Best Education Site: Colorado Technical University
Implementation Partner: non~linear creations
Colorado Technical University (CTU) provides higher education for today’s career-focused students by teaching applied industry programs and offering students support, flexibility and resources to advance personally and professionally. The CTU network of ground campuses and its internet-based virtual campus gives students control over how, when and where they study. CTU is part of the Career Education Corporation (CEC) family of schools and universities -- which combined offers high quality education to a diverse population of approximately 114,000 students around the world.
Implementing the CTU high-tech, highly personalized approach on its Web site meant changing how information was presented to prospective students, current students and alumni. But the ability to update information on the CTU Web site quickly and easily was hindered by the technology previously in use.
NLC, a Sitecore Certified Solution Partner with one of the largest Sitecore development teams in North America, was selected by CTU based on the company’s continued success consulting, designing and building award-winning websites for some of North America’s top higher education institutions including Ball State University, Sheridan College of Applied Arts, University of Toronto & Dalhousie University.
“From the onset, CTU wanted a comprehensive approach encompassing technology, best practices and defined business success metrics,” says CEC’s Marwan Alamat, vice president of information technology. “non~linear creations (NLC) helped articulate that vision, define the technical requirement and advise on business process redesign.”
CTU’s enhanced Web site has new social networking features and a streamlined process to easily and quickly update information. The leading success metrics are user adoption and site traffic. User adoption is quickly becoming the model for other sister schools within CEC and the number of unique visitors increased dramatically the quarter after the new site was implemented.
Best Sports/Entertainment Site: Daytona International Speedway
Implementation Partner: Digitaria
ISC (International Speedway Corporation) is the leading promoter of motorsports activities and owner/operator of 13 of the nation's major motorsports entertainment facilities. Sitecore partner, Digitaria, developed 12 new exciting Web sites for each of the ISC track properties. Specifically they are extremely proud of the Daytona 500 website. The Web site encompasses dynamic new fan experiences and brings almost all five senses of the racing experience to an online venue. In addition to an unparalleled interactive experience featuring rich media and a robust collection of imagery, video and audio content, racing fans are also able to purchase tickets and plan out their overall race weekend experience. The site is aimed at helping fans both ‘feel the experience’ of NASCAR events, as well as provide a valuable resource.
Prior to launching the twelve ISC track sites, racecar fans had no way of interacting with each other or getting up-to-date info about popular Nascar races. Now, with the help of Sitecore, Digitaria was able to create a completely interactive experience through extensive online video and multimedia content, exclusive news and information, driver features, camping and parking information, seating charts, the ability to buy tickets, and much more.
The goals of the new site was to increase overall traffic to the site, increase time spent on the site and maximize the number of returning visitors. The ISC was also looking to create more fan interaction and loyalty by creating a social media component.
According to John Van Spyk at Digitaria, “Sitecore is the premier and mature enterprise solution, which is why we typically use Sitecore over a competitor for high-end clientele. Sitecore provides the ease of use as well as all of the bells and whistles.”
The new site allows fans to feel the Nascar experience even if they are just watching the race online. With highlights, fanzones, and commentary this site can engage even the most uninterested a racecar enthusiast! Another great feature is the fact that it allows visitors the option to purchase tickets directly on the site. As a result, they have increased site traffic, ticket sales, and time savings.
Best Ecommerce Site (tie): Dierbergs
Implementation Partner: Aware Web Solutions
Dierbergs is the dominant, upscale supermarket in the St. Louis, Missouri, metro area – featuring more than twenty stores, a thriving nationwide floral department, a lauded cooking school and even a popular TV show. Dierbergs has created and launched an all new online presence using Sitecore CMS that complements and supports their noted, in-store retail experience beloved by legions of loyal customers. Designed and developed by Sitecore partner Aware Web Solutions of Minneapolis, the grocer’s site features a large, comprehensive recipe database with advanced recipe “finder;” hundreds of cooking videos; social media integration; an advanced store directory and locator; and a full ecommerce product catalog of prepared foods, complete meals, cakes, flowers, gifts with more to come. Email newsletter campaigns are also composed and managed using Sitecore.
Best Ecommerce Site (tie): Green Mountain Coffee Roasters, Inc.’s Specialty Coffee Business Unit
Implementation Partner: C2 - Competitive Computing
As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. (GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee®, Green Mountain Coffee®, Newman’s Own® Organics coffee and Timothy’s World Coffee®. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee, Tully’s Coffee and Timothy’s. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects.
GMCR is a fast-growing company. The acquisition of new brands and content upgrades for the web site increased the workload for IT and related business managers. GMCR wanted to increase the Ecommerce footprint and performance for its family of brands, raise the bar on the site look and usability, and finally, enable non-technical business users to manage web site content.
Working with Competitive Computing (C2), GMCR selected Sitecore to manage four domain sites: www.greenmountaincoffee.com, www.tullys.com, www.newmansownorganicscoffee.com, and www.cariboukcups.com.
Sitecore was chosen based on the following factors:
Sitecore’s leadership in their category and commitment to service and feature/functionality growth. C2 felt this would benefit GMCR with any future organic platform expansion
Sitecore’s alignment with GMCR’s core .NET technology plan
Sitecore’s Supported Partner Model
C2 built the new sites, and integrated them with Microsoft Commerce Server and SharePoint. Since going live, GMCR’s sites have received great response in the market and are drawing a great deal of positive attention. Non-technical users are now managing content across all sites, resulting in a substantial efficiency gain, and fresher, more updated content.
Best Legal Site: Lawyers.com
Implementation Partner: The Revere Group
Lawyers.com is the leading legal destination on the Web, providing consumers and small business professionals the information they need to learn about specific legal issues, find the right lawyer, and access free legal resources. Lawyers.com℠ provides accurate and reliable profiles of one million lawyers and law firms nationwide and helps site visitors make a fast, informed decision when researching legal matters and choosing a lawyer.
Seeking to optimize their site, the Lawyers.com team engaged Sitecore based on ease of use, functionality, and the positive implementation of Sitecore on other LexisNexis websites.
Working with Sitecore partner The Revere Group to implement, the new site is not only built on a new platform (Sitecore) but has a new design and richer integration to other LexisNexis properties. Content editors now have a much richer set of tools to manage content in a more orderly way. The new design is easier to use, complete with AJAX-driven search powered by Endeca.
Working together, Lawyers.com, The Revere Group and Sitecore have created a highly valuable online destination that:
- Provides information on legal issues, such as how to handle a divorce or will or what to do during certain life event situations.
- Provides a way for attorneys to showcase their services and expertise to millions of potential clients.
- Gives visitors rich tools for finding and comparing lawyers through an integration between Sitecore and Endeca.
- Has become a community for interaction with professional attorneys for advice via integrations with Sitecore and Telligent capabilities.
Best Travel Site: Mt. Hood Meadows Ski Resort
Implementation Partner: ISITE Design
The Mt. Hood Meadows ski resort website connects with and provides resources to a diverse customer base, from die-hard skiers and snowboarders to day trippers. This includes using the web to help customers purchase passes, find up-to-the-minute conditions on the mountain, and promote online engagement and dialogue between the resort and its guests.
The goals of a 2009 redesign and redevelopment included providing an effective balance between a vibrant design, robust content strategy and operational site improvements. Mt. Hood needed to build a technical foundation that could scale to support these and other goals, such as complex e-commerce scenarios (e.g. group ticket sales). In the end, Mt Hood’s web presence needed to blend inspiring imagery, relevant and timely information and resources, and functional website tools that engaged customers and pulled them back to the mountain again and again.
Working with Sitecore partner, full-service interactive agency ISITE Design based in Portland, Oregon, Sitecore was chosen as the CMS to help support the resort’s online goals. The website re-launch affirms Mt. Hood Meadows’s status as a premier travel and ski destination in the Pacific Northwest. The launch, coming just before the 2009-2010 ski season, also had an immediate positive impact on ticket sales and customer engagement.
“Mt. Hood Meadows had an ambitious set of site requirements. They wanted a great visual design, an elegant user experience for array of visitors, new functionality like user-contributed photos and videos, and a scalable technical platform that fully supports their business on the web, all delivered in under 4 months” said Paul Williams, CEO and President, ISITE Design. “The Sitecore CMS provided ISITE and Mt. Hood Meadows with a flexible development framework to create a robust and engaging website and it gives the resort’s team a tool they can easily work with to manage the site.”
Some customizations to the site include:
Custom Development of a Shopping Cart: ISITE Design created a custom shopping cart to work in Sitecore based on Mt. Hood Meadows’ unique purchasing requirements. This included purchasing of group tickets, and real-time inventory of seats remaining on their bus passes. To accomplish this, a custom SQL database was created to pull from a Sitecore database where all the products and inventory are stored. A sync occurs between Sitecore and Mt. Hood Meadows resort management system, RTP , and updates are made when new products are released or new price points are added. The user experience is also designed to cross-sell and up-sell rental packages, lockers, lessons, and a carbon footprint offset promotion.
Custom Blog: Before the redesign, Mt. Hood Meadows was using a third-party blog tool. ISITE Design created a custom blog using Sitecore that was tailored to their exact requirements.
Park-and-Ride and Consecutive Weeks Lessons Programs: Park-and-Ride and lessons were previously handled by third-party event organizers who would collect guests’ payment and contact information, and then export the information to Mt. Hood Meadows. The resort wanted to have more control over these purchases with the goal of creating a stronger relationship with the end customer, and being able to market directly to them. Sitecore enables this by connecting with Mt. Hood Meadow’s inventory database to highlight for guests when a program is full or no seats remain, as well as allows for same-day or advance purchase. Sitecore also allows the site administrators to run an export of guest information and print-off rosters for lessons.
Best Non-Profit Site: ONE DROP
Implementation Partner: Ergonet and Sid Lee
The purpose of the ONEDROP.org multilingual site is to promote ONE DROPTM which was established by the founder of Cirque du Soleil®, Guy Laliberté. The organization’s mission is simple: to provide access to water in developing countries and to raise everyone’s awareness on water-related issues. Therefore, the client wanted to create another version of the site that would be capable to touch souls, mobilize a growing community and help people to understand the importance of involving themselves in the process of sharing and preserving water.
From the very beginning of the project, it was essential for Sid Lee and Sitecore partner, Ergonet, to create a unique web experience in order to encourage a positive call-to-action from the users. To accomplish this goal, Ergonet specialists had a great challenge to engage in: the transposition of the strategic and creative vision developed by Sid Lee into an efficient web environment. Essentially, the idea was to create and nourish a large community of members who all wanted to make a difference. This is why the portal invites visitors to offer a gesture inspired by ONE DROP. Their gesture was symbolized by a water drop floating over an automated and interactive worldwide map as their engagement to help the cause. Consequently, the site had to include dynamic functionalities such as selecting an action or making a donation. Also, in order to mobilize as many people as possible, the integration of web 2.0 tools was an essential part in the contribution to the initiative’s success.
After the launch of the ONEDROP.org site, many spontaneous worldwide events and opportunities had to be integrated to the initial site:
- AQUA: A JOURNEY INTO THE WORLD OF WATER worldwide multisensory touring experience website section (including interactive terminals linked to the portal);
- Guy Laliberté’s Poetic Social Mission in Space (a multilingual section – French-English-Russian – of the site, including a mission log presenting the adventure on a daily basis);
- The broadcast of the worldwide event Moving Stars and Earth for Water (an historic show integrating live performances, pre-recorded capsules from space and videos, as well as the uninterrupted flow of comments from the website-based web 2.0 functionalities offered, all simultaneously broadcasted on ONE DROP website and on television).
Sitecore flexibility and scalability combined with the solid expertise and team spirit of ONE DROPTM, Sid Lee and Ergonet made the difference, every step of the way.
In brief, ONE DROP website is a unique, multilingual, inspiring and fully interactive portal that offers people from around the world the opportunity to contribute to the advancement of the ‘water for all’ cause by inviting them to carry out a positive action or make a donation.
ONEDROP.org has been able to handle a huge amount of traffic:
- The ONE DROP section counts more than 55 000 drops to date, which means that the call-to-action objective was reached;
- The Moving Stars and Earth for Water event microsite was seen by more than a million viewers in the month of October, and during the show, the site had a total of 17.3 millions hits (peak at 960.4 hits per seconds). Four million of those hits were served directly from the Sitecore servers (peak at 100 hits per second), the rest was served through the Akamai CDN network;
- The week surrounding the broadcast of the live show generated approximately 440,000 visits on ONEDROP.org site and through partners’ sites (such as Radio-Canada, Parismatch, etc.) using the Flash and Silverlight ONE DROP players. ONEDROP.org website received 200,000 unique visitors during that same period;
- During the peak periods (representing 12 hours) they were able to serve 100,000 unique visitors. Also, according to Influence Communication (Canada’s top information broker), the total advertising value of news items’ worldwide media coverage (radio, television, Internet and newspaper) between June 4 and October 14, 2009, stands at CAN $592,425,679.34. It has also been evaluated that 92% of this value was accomplished between the peak periods of September 30 to October 14, during which ONE DROP worldwide event was broadcasted.
The site was also capable to reach strategic goals:
1. Touch people
2. Create an international community
3. Allow people the chance to express themselves
4. Inform the population on ONE DROP projects
5. Integrate key events, including AQUA as well as the Moving Stars and Earth for Water event
6. Raise money for the cause or confirm a specific engagement.
Best Consumer Goods Site: Thule
Implementation Partner: Hanson Dodge Creative
Thule is the world leader within Sports Utility Transportation, delivering transportation solutions for active families and outdoor enthusiasts wanting to transport their equipment by vehicles safely, easily and in style. The product portfolio comprises load carriers for cars such as rooftop boxes, roof rails and bike carriers. Additionally, the company offers snow chains, trailers, towing systems as well as accessories for motor homes and caravans. Thule has approximately 4,000 employees at over 30 production and sales locations in all major car markets in North America, Europe, Africa and Asia.
Goals for their new site included:
- Provide the end user a simplified, personalized Thule brand experience, across all regions and products.
- Increase revenue through online commerce, promotions and advertising initiatives.
- Reduce the number of procedures and people involved in maintaining and publishing information by streamlining our workflow processes and providing us with an overall business solution that fits the requirements for our different user groups. Handle translations as an automatic part of the publishing process.
- Create a structure for product, car and market specific data that will enable flexible use of the data across all medias.
- Use that data in an online FitGuide that guides our consumers/customers through the process of buying Thule products, allowing them to quickly and easily find products that fit their transportation needs, vehicle or current Thule products.
Hanson Dodge Creative (HDC), a Sitecore partner, guided Thule through a fairly lengthy selection process, and landed on Sitecore after evaluating several other content management solutions. HDC developed the site's strategy, design, branding and information architecture as well as leading the production of the video and lifestyle photography featured within the site.
With Sitecore as the CMS, HDC integrated multiple technologies, including Stibo for the PIM database, Shopatron for Ecommerce, Bing Maps for the Dealer Locator, RightNow for the CRM, Coveo Enterprise Search for site search, Sitecore’s Web Forms for Marketers for various site forms, Clay Tablet for translation services, Sitecore’s Staging Module for web farm publishing, and Sitecore’s SEO Module for optimization review and QA.
Today the site is multilingual, with more than 30 languages that will soon be available. Data is centralized and complete, and the marriage of the Sitecore and PIM database is seamless. They have met their goals, and the beautiful site design and extensive functionality have given Thule to a best-in-class site. The infrastructure of the site, based in Sitecore and STEP, give Thule the capability to quickly bring new products and brands onto the platform with minimal effort.