Site of the Year 2010 - Denmark Category Winners

Learn about Sitecore's Site of the Year category winners - websites that we recognize as best in industry web solutions leveraging Sitecore technology.

City of Aarhus

Best Public Site: City of Aarhus

Implementation Partner: Pentia

Aarhus is the largest city in Jutland and a city of more than 300,000 inhabitants. It is the centre of “Greater Aarhus,” which has a population of approximately 1.2 million people. Aarhus is also Denmark’s fastest-growing city and leading growth centre.
The City of Aarhus wanted to develop a new website that would enable its citizens to serve themselves, and also to find information about the municipality and the city.
Some goals for the new site included:

  • Functionality that supports interaction and dialogue between the citizen and the Municipality of Aarhus.
  • Design that is simple and readable, with multimedia assets including audio, images and video.
  • A thorough focus on accessibility in designing usability and content, thus securing a site that lives up to the WCAG standards.

Working with Sitecore partner, Pentia, Aarhus chose Sitecore, because “Sitecore can be adapted to our needs, almost no matter what we want.”
Today, the site offers a more attractive and contemporary design that has a clear and user-centered structure. Sitecore is used by many municipalities in Denmark, and websites built on Sitecore can meet the guidelines for accessibility.  The main site is in Danish, but some content is also available in English.  In addition to the Sitecore CMS, Sitecore’s Web Forms for Marketers and Google Maps are being used on the site.  Sitecore Foundry is also used to provide easy-to-build websites for smaller institutions, partly based on templates.

Other features of the new site include: 

  • Self-service solutions for citizens, including the use of dynamic forms and digital forms
  • Interactive functionalities such as Newsletter, RSS, blogs, Forum, Podcasts, etc.
  • Updated, well-organized content – engaging to both external and internal stakeholders

Reusable content - Aarhus appreciates the ability to build additional websites with Sitecore that have a different visual design than the “main site,” with data stored in the same structure. These sites provide excellent opportunities for institutions, special projects et al to have independent profiles within a corporate framework

Dansk Boldspil Union

Best Portal: Dansk Boldspil Union

Implementation Partner: Netcompany

The Danish Football Association (DBU) is the governing board of football in Denmark, with the purpose of promoting and developing of the game amongst all ages from the play itself to the national team. The association spans across six local unions and represents more than 1,600 football clubs and over 300,000 members.

The DBU wanted to replace their existing CMS- and web-solution, which was outdated and out of line with the needs of the end users. Some goals for the site included:

  • Online community: DBU wanted to engage users with an online community promoting personal and social relations.
  • Targeted, organized content: DBU wanted to communicate more targeted information, as well as making it easier for users to find the content they are looking for.
  • Merge 7 sites into 1: DBU wanted to go from seven separate sites (DBU and the six local unions) to one site.

These goals are to be met over a 3-year period. Thus, the launch of the new website right before the World Cup in South Africa in July is only the beginning and the latter phases of the strategy have yet to be met.

DBU decided that their own self-built CMS could no longer meet their demands. Working with Netcompany, a Sitecore partner, they went through a thorough evaluation process and saw many systems. According to Michael Tandrup, Dansk Boldspil Union, “Sitecore turned out to be the best CMS to meet our needs. Not only did it make is very secure to see that other similar organizations had chosen Sitecore, but we also felt that Sitecore’s position in the market was proof of stability and progress for many years to come. Finally, the Online Marketing Suite seemed for us to be the most impressive example of a dynamic engine to automatically show different target groups relevant content.”

Netcompany integrated Sitecore, and some details of the project include:

  • Content organization – The content organization is designed as an extended multisite model solution, called the sub-site model. The model provides a homogeneous centralized information architecture, while still preserving the local union’s ability to make localized content areas and variations to effectively meet the needs of the local users. The model not only ensures a common brand expression and appearance across the sites though shared and dynamic sub-layouts, but also provides valuable content reusability by allowing editors to share content across sites, by linking items to each site from a common non-published content area. The latter ensures that investments placed into content creation can be effectively reused and maintained in one place.
  • Modules – a flexible template-based module component was made to allow non-technical editors to easily customize pages. Using this module, editors are able to choose among a variety of different pre-defined modules and dynamically create, customize, insert and arrange these into predefined column areas on each page. This not only ensures a consistent look-and-fell and flexible appearance setup, both also a toolset for consistently improving the ROI and meeting the users expectations.
  • Integration – A configurable integration template was developed to maximize the investment in using existing legacy applications and user controls in conjunction with the new Sitecore solution. The integration template allows non-technical users to easily setup pages, which reuse existing user controls and integrations modules to present information from existing back-end system.
  • Web Forms for Marketers – to give local editors an easy and user-friendly way to create forms with powerful functionality quickly. Through OMS these are thought also to be extended to link the forms with marketing and behavioral information which allows the editors to analyze and act on the success and failures of the forms.
  • Mailing list – to provide a Newsletter module containing mailing list functionality with interest groups. This allows local editors to create a mailing lists and users, that can be administrated through Sitecore, which has been extended wit custom newsletter sub layouts and sign-up pages.

According to Tandrup, “We love the fact that the new site much better represents who we are and how we would like to be looked upon. The old site was text-based and one-way communication. Now, we have a much more visual site that signalizes movement, happiness and people –things we as the largest sports organization in Denmark would like to be connected to. In that way, the site is already much more inviting than the old one and we think we have the perfect base to move on to the next steps in our strategic process.”

Integrations include:

  • Legacy System Integration - a key feature of the solution was getting the most from existing IT resources while taking advantage of next generation CMS technology. Tight system integration was therefore established to maintain critical business and operational processes to existing legacy systems, such as FODA, which is a result, tournament and team administration system. The integration also provided Enterprise SSO, with single user accounts, password mapping and password synchronization to simplify account administration.
  • 23Video – was utilized to create the foundation of social media, which was introduced to engage users and give value by untraditional means. The videos range from corporate branded and controlled interview and presentation videos to user uploaded video sharing and how-to guides on soccer and training exercises.
  • Facebook – the solution was extended by Facebook integration and an application aimed to support the Danish national team during the World Cup tournament. By leveraging Facebook's integration points the solution achieved massive exposure, which fell natively into to vision of the site and created a seamless social media experience. 


Best Corporate Site: Oticon

Implementation Partner: Pentia

Oticon is one of the world’s largest hearing aid manufacturers. Their new website is a corner stone in the launch of their new corporate brand. Oticon wanted to think bigger and smarter in terms of producing and managing marketing material such as images, videos, white papers and other digital assets.

Sitecore CMS and DigiZuite™ DAM were selected as foundation for the new system, creating a transparent integration between the two systems, and thus providing Sitecore CMS with a full blown DAM system. This enterprise-level system would serve as a single source for digital media assets for both online and offline marketing production.

Goals for their new web site included:

  • Multiple languages and multiple sites: With 20 languages and 20 websites containing both corporate and local content, Oticon wanted to be able to push content from the corporate headquarters out for translation in each of the local countries. At the same time they locally would need to create content, that should not appear on all of the other sites.
  • Digital Asset Management: All images, PDFs and videos on the website would need to be stored in DigiZuite™ DAM, a Digital Asset Management system.  The DAM would need to be seamlessly integrated into the CMS.

Working with Sitecore partner, Pentia, Oticon chose Sitecore as their CMS.  In close cooperation with the project team at Oticon, Pentia have implemented the new corporate website for Oticon based on Sitecore CMS, and also integrated Sitecore’s Web Forms for Marketers, and DigiZuite™ DAM.  Oticon, being a part of the William Demant Holding group, had much larger visions, than just a website and system for Oticon. The website created for Oticon is part of a framework that has been used to create other websites as well. During this process Pentia extended the framework with a number of extensions to the Sitecore Content Editor, including visual page marking, validators, a new language toolbar and more. This all makes it easier to maintain multiple languages and websites in one solution, having a consistent look and feel for content editors in many countries. These features can be included in a concrete website based on the framework. This allows for the use of various features from the Framework according to the needs on the individual solution. Finally, Pentia created new XSLT extensions and ACX extensions to allow for typeface rendering of text in Sitecore in basically any font while keeping the site accessible.

According to Jacob Surland, Pentia, "Sitecore’s extensibility has made this possible. The integration of the DAM takes Sitecore to the next level, and the extensions to the Sitecore Content Editor, makes it easy for content editors to differentiate between local and corporate content for many websites."

PH Metropol

Best Education Site: PH Metropol

Implementation Partner: 1508 A/S is the communication platform for Metropolitan University College – a newly founded educational institution that is made up of six former educational institutions. As a new institution, PH Metropol needed to build a site that would:



  • Communicate and facilitate a strong brand presence in the public.
  • Attract students who want to become teachers, biological analysts, nurses, etc.
  • Express the competencies of a large organization with leading researchers.
  • Facilitate the digital promotion of educations, courses and research.

Working with Sitecore partner 1508 A/S, PH Metropol chose Sitecore as their platform.

According to Christian Jacobsen, 1508 A/S, “Sitecore is the preferred CMS when building large-scale websites for big organizations. The dynamic and intuitive handling of content makes it easy for editors with different backgrounds and experience to upload, edit and handle the website.”

1508 A/S extended the solution by making devices to handle vcards, so that every person in the employee list can be exposed via the vcard format, and likewise with calendar events as .ical. It is implemented as extensions, so an employee's vcard can be obtained by linking to the employee page and add a .vcf extension.

The site recently went live, and PH Metropol has successfully merged six educational institutions into one website.  The result is a beautiful site with a strong brand, excellent presentation of courses, and easy-to-navigate content. The site has been seamlessly integrated with additional technologies, including Stepstone Easycruit, Sis, FlickR, WayF, and Active Directory.  Moving forward, PH Metropol plans to implement Sitecore’s Online Marketing Suite. 


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Our intranet has improved efficiencies in our internal communications, improved the quality of the employee experience, and gone a long way to support an improved morale among employees.

- Ted Herman, Hudson Health Plan