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CA Technologies

case study details

CA Technologies chose Sitecore as the platform for their website.

CA Technologies (NASDAQ: CA) is an IT management software and solutions company with expertise across all IT environments – from mainframe and distributed, to virtual and cloud. CA.com's mission is to service customers and prospects on the web, via multiple devices, in a consistent, single user experience tailored to meet their specific needs. CA Technologies chose Sitecore as the platform for their website, and they have been extremely successful across multiple sites, countries, and languages.

Challenge

CA Technologies (NASDAQ: CA) is an IT management software and solutions company with expertise across all IT environments – from mainframe and distributed, to virtual and cloud. CA Technologies manages and secures IT environments and enables customers to deliver more flexible IT services. CA Technologies innovative products and services provide the insight and control essential for IT organizations to power business agility. The majority of the Global Fortune 500 relies on CA Technologies to manage evolving IT ecosystems.

CA.com's mission is to service customers and prospects on the web, via multiple devices, in a consistent, single user experience tailored to meet their specific needs.  Previously, they had an antiquated web CMS that did not allow them the agility they needed. CA Technologies needed a technical team to implement any changes, and there were long SLAs to the business that were not as effective as they wanted.

Solution

CA Technologies’ goals for the new site include:

  • Persona-based content to meet their customer, partner, prospect and employees needs – as well as relevant thought leadership and product information.
  • Empower their business users to manage content themselves, providing better agility and faster time-to-market.
  • Increased demand and lead generation through the website.

Result

CA Technologies chose Sitecore as the platform for their website, and they have been extremely successful across multiple sites, countries, and languages. According to Michelle Accardi, CA Technologies, “We use ca.com to not only optimize the site as a demand generation channel, improve brand awareness but also to help create barriers for our competitors as we provide the best online experience. CA.com is supporting 167 external sites across 70 countries with 3 levels of tiered localized content utilizing Sitecore.”

We use ca.com to not only optimize the site as a demand generation channel, improve brand awareness but also to help create barriers for our competitors as we provide the best online experience. CA.com is supporting 167 external sites across 70 countries with 3 levels of tiered localized content utilizing Sitecore.

Michelle Accardi, CA Technologies
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