Developer Track: Agenda
Technical Overview Keynote
Kicking off the Technical Track with an overview of the latest exciting Sitecore technology and a preview of new releases from a developer’s perspective.
Developer Goodies
Cool stuff on its way to you! A presentation of new features in Sitecore Rocks, a preview Sitecore’s Online Developer Infrastructure, an introduction to the Better Shared Source program, and other surprises.
OMS 2.0 - Under the Hood: Using the new OMS API and insights into the improved database strategy.
John West will describe various technical aspects of Sitecore’s Customer Engagement Platform, including engineering objectives, the new database management strategy and schema, and configuration options. He will then present various examples using the new developer API.
The Page Editor Strikes Back - Episode 6.5
Sitecore has sought out developer feedback looking for technical reasons why any customer might be reluctant to implement the Page Editor in their projects. In this talk, appropriate for developers, we walk through new features introduced in CMS 6.4 and CMS 6.5 that put such technical challenges to rest. We show how using best practices makes for an easy implementation project and adds significant value to the business users of a site.
All About Automation: Understanding, Customizing, and Extending Sitecore's Awesome Engagement Automation
An introduction to Engagement Automation for developers. This talk describes the components which make up engagement automation and explains how automation works behinds the scenes. We will see some examples that illustrate how marketing users can create engagement plans to automate interaction with visitors without programming using Sitecore provided conditions and actions. Then we will see how easily developers can extend the Engagement Automation Suite by adding conditions and actions specifically tailored to meet the special needs of their site.
Technology Interact Panel
Here’s your opportunity to ask questions and give your feedback directly to Sitecore’s senior management.
Outstanding Solutions with TDS
Sitecore has an extensive framework built on itself that allows developers to come up with a wide variety of architectures for their Sitecore driven sites. In this presentation, attendees will learn several different tactics that Ogilvy & Mather has architected for its clients ranging from a simple template based system to creating modules and grid layouts. Template structure and implementation tactics will be discussed that will demonstrate the flexibility in Sitecore development. We will also discuss how our processes have been aided by integrating with Hedgehog Development's Team Development for Sitecore (TDS) product.
Sitecore Case Study – Integrated Marketing Automation and Sales Intelligence with Sitecore
Need to add CRM or marketing automation to your website? Qliktech, a leader in the Business Intelligence space and a power-user of Salesforce.com shares how they have integrated Sitecore with Salesforce for single sign-on, partner management and website tracking. In addition, Qliktech will share their plans for trickle marketing campaigns using Marketo’s marketing automation solution.
Sitecore Case Study – Engaging your Customers, Members, and/or Constituents with Sitecore's OMS
Looking for some tips and tricks for implementing Sitecore’s Online Marketing Suite into a build? National Wildlife Federation and non~linear creations will co-present their experiences with OMS and share wisdom on developing content profiles, extracting meaningful reports and actions from content profiling data, and optimizing build architecture to best work with OMS features.
Sitecore + CRM: Why, When and How to Marry These Technologies
Eric and Chris from Arke will open up the hood to OMS and CRM showing you how to create true content targeting. Based on customer information, previous transactions, any type of data we can better present content to registered and anonymous visitors. Having worked with clients on Microsoft CRM and Salesforce.com the two are uniquely positioned to talk about what is available off the shelf and what types of integrations you might be asked to do. The integration of Web and CRM has been around for a while in the form of form submissions, profile data, email and web traffic analytics.
Sitecore Case Study – Mobile Strategy in Action: Mobile solutions for Sitecore websites.
More than ever, mobile devices are central to how we access the web. Whether you are developing iPhone or Android apps or simply want to optimize your site for the mobile form factor, you need to have a mobile strategy. The Brookings Institution and Velir discuss the technology strategy and tactics behind making your content mobile.
Enterprises Going Global with Sitecore
In our highly globalized world, the proper multilingual architecture of Sitecore solutions becomes even more critical. In this session the speaker will cover some best practices of multilingual and multi-server architecture, share some real world experience of how Sitecore customers and partners are approaching such requirements and showcase a few custom components that help streamline the build of additional regional presences with Sitecore CMS.
Business Track: Agenda
Business and Marketing Success: For Enterprises Going Global and Remaining Regionally Adept with Sitecore
Uponor, a leading provider of radiant floor heating, plumbing and fire sprinkler systems, has gone from one billboard website to an industry-leading online presence, including a multi-lingual, consumer-facing site, a secure partner extranet, multiple micro sites and a common platform rollout to over 25 countries. Learn how Uponor partnered with Sitecore to streamline processes and take business ideas and make them reality on the web. Topics will include CMS selection, content creation process, stakeholder involvement, lessons learned and technical tips.
Market Success with Sitecore
This partner-only session will cover positioning Sitecore technology for success, as well as case studies and details on the specific solutions that are hottest and high value in our market segment right now.
Driving Business Value with Community: Social Media Solutions and Sitecore
Sitecore 2009 Site of the Year Winner, The Knot,will introduce the use of Social Media and Community features to drive tremendous value to your business.
Partner First Look: From Online Marketing to Customer Engagement with the Newest Sitecore Release
Jeremy Ziegler of Sitecore partner Aware Web, and Suzy McKee from Sitecore’s product marketing team, will share ideas for leveraging the newest release, types of results you can expect to achieve, and early tips and tricks for implementation.
Engaging your Customers, Members, and/or Constituents
In large complex organizations, deploying a content management system can become much more than a technical challenge; it can become a catalyst for change. In this talk, Matt Schuttloffel of the National Wildlife Federation and Randy Woods of non-linear creations will detail the process used to ensure organization-wide alignment around the site relaunch and the role Sitecore OMS can play in mediating consensus building exercises.
Digital Marketers Creating 360 Degree Multi-Channel Fan and Entertainment Solutions with Sitecore
Sports and Entertainment organizations are managing in an extremely competitive and fast-paced business climate. Digital marketers are tasked with growing audience, building loyalty, driving revenue, and are competing for fan’s limited dollars and attention span. Thought leaders at ATP World Tour are defining a global digital strategy to incorporate a 360 degree multi-channel fan solution with Sitecore.
Quality over Quantity: Driving Marketing Effectiveness with OMS2’s Analytics Dashboards
Clickstream metrics, like the number of visitors and time on page, have served until now as the base for judging website performance. But, those metrics are based on the quantity of visitors, not the quality of visitors. This session will show you how you can increase marketing effectiveness using the new OMS2 analytical tools and dashboards.
In this session you will learn:
• How to create value-based metrics that drive marketing effectiveness
• How to capture marketing insights using OMS2’s leading-edge dashboards
• Tips and tricks for accelerating your OMS2 analytics and dashboards
Project Management: Implementation and Best Practices with the OMS, ECM and Multilingual sites
Sharing the experience and results of using Sitecore platform at Sitecore.net website to achieve the technology alignment with the business strategy from the perspective of the technical project manager.
Sitecore Competencies/Partner Roundtable
The first half of the session will focus on the evolving partner program at Sitecore North America, and how partners will be recognized for their expertise with Sitecore, as well as delivered customer solutions. The second half of the session will include a Partner Roundtable, where partners will have the opportunity to share their ideas and comments.
Sitecore Site of the Year Winners
In this session you will learn from the two most recently honored Sitecore Site of the Year Winners about what we at Sitecore saw during the nomination process to deem these sites with this prestigious honor.