Dreamcore 2011 by Sitecore Australia

Keynote Presentation: Gartner

Mick MacComascaigh Research VP and lead analyst for Web content management for Gartner will be one of the Keynote Speakers at Dreamcore Australia 2011.

In a true showcase of how the Web has changed today's business environment, Mick will present Tuning Your Online Channel to WII FM (What's In It For Me) live from Munich, Germany.

Here's a short summary of the presentation:

Web content management (WCM) has undergone significant change over the past 4 years. An attempt to understand the resultant shift has seen the introduction of new terms, such as 'Web Experience Management' (WEM). However, WEM does not go far enough. Today, a successful online strategy is one where organisations first consider the business outcomes they wish to achieve and second, the associated business requirements necessary to measure and realise those outcomes.

What’s In It For Me (WII FM) should therefore be the credo of both IT and business personnel alike as they exact a higher return from their WCM investments. In doing so, they will see that an online strategy that is significantly more successful where 1) the client is king, not the content and 2) optimising the desired effect of the online channel becomes paramount. Gartner will introduce “Online Channel Optimisation” in this context and answer the following critical questions:

What key market trends are changing the landscape of Web content management?
What are current drivers and success criteria for the best online strategies?
What best practices can you apply to ensure you maximise the success of your online strategy?

Keynote Presentation: Sitecore

Dreams Becoming Reality
By Michael Seifert, Co-founder and CEO – Sitecore

In his keynote, Michael will present the significant new technology from Sitecore - the Customer Engagement Platform. Released at Dreamcore Europe in London earlier this year, this exciting new technology is the culmination of several years of Sitecore R&D. Dreamcore has been selected as the event to release this revolutionary new platform to the world. Michael will be setting the stage for not only the event but for the future of many amazing customer solutions that will now be possible: it’s a revolution, not an evolution! Get ready!

Marketing Track: Agenda

Overall Sitecore Site of the Year Award Winner!! Colliers International presents: The Path to Becoming the Premier Online Destination in Property: A Case Study

By David Finnimore, National Manager, Online Marketing, Corporate Marketing & Communications, Colliers International and Scott Porter, CEO, BlueArc.

Colliers International, a global leader in integrated real estate services representing property investors, developers and occupiers, went to market seeking an accessible digital platform that could provide the desired flexibility and scalability to meet its evolving business requirements, including becoming the most dominant and useful website within the property industry in Australia.

Colliers International engaged BlueArc based on its reputation for being forward thinkers in the digital technology sector, to design and implement a new web presence for the Australian operations of its business. Using Sitecore CMS, BlueArc delivered a new website for Colliers that seamlessly integrates with its existing systems and facilitates improved online communication.

During this session, you will:

• Discover how the new online platform has accelerated marketing goals for Colliers International by producing qualified leads and generating a 30% increase in customer enquiries, within just a few months of launch.
• Learn about how the new platform facilitates a decentralised content management approach
• Gain insight into how Colliers International has become the premier online destination in property and winner of the prestigious Sitecore Site of the Year award.

Site of the Year Winner!! Personalised Intranets - How CSIRO's Intranet is Transforming Internal Communication

By Peter Saunders, Web Manager, CSIRO Mathematics, Informatics and Statistics and Diana Reale, Web Manager, CSIRO Marine and Atmospheric Research, CSIRO

CSIRO, Australia's national science agency and one of the largest and most diverse research agencies in the world, has 6,500 staff in multiple business units spread across Australia. Until recently, getting correct and timely internal information to staff to help them successfully complete their jobs was managed by 28 separate intranets. Problematic on a number of fronts, CSIRO set out to find a solution that would provide a one-stop shop including presenting information to staff based on their role, location and business unit, and with the ability to expand their profile and subscribe to additional content. After an extensive requirements gathering and selection process CSIRO chose Sitecore to develop its new intranet. The site, called MyCSIRO, went live in May 2011, and is under further development to extend its functionality and increase its interactive capability to better engage staff. As an additional benefit, the site is improving internal communication by streamlining the production of content and targeting news to particular users.

From this presentation, delegates can expect to learn:

• How CSIRO went from 28 to one intranet that personalises content to individual staff members
• The importance of requirements gathering and a thorough CMS selection process
• The improvement to internal communication through targeted content
• How CSIRO developed a multi-layered personalisation system for their intranet
• How the intranet has become the news and events hub for the organisation

Institute of Chartered Accountants uses Sitecore to put members at the heart of the online experience: A Case Study

By Tim Nicholas, Manager Marketing Services, Institute of Chartered Accountants in Australia and Scott Porter, CEO, BlueArc

As the professional body representing chartered accountants and the nation’s best accounting graduates, the Institute of Chartered Accountants set out to change the way they communicated with their audience online. In keeping with the Institute’s mission to bring greater value to its members and the profession at large, a new website was required to:

• Better meet the information needs of members, candidates, students and the business community
• Provide more efficient access to the broad range of services and resources offered by the Institute.

Based on the Sitecore technology platform, BlueArc and the Institute embarked on the creation of a world-class website that would set the benchmark for the accounting profession in Australia.

The new website allows each site visitor to personalise their browsing experience according to their interests. Using the Sitecore Online Marketing Suite (OMS), the site intuitively tailors new and existing customer journeys to the wealth of content contained on the Institute’s website, including technical resources, training products and services.

During this presentation you will discover how the Institute:

• Increased the speed to market of marketing communications programs
• Simplified website content management
• Forged stronger relationships with their target audience
• Provided better visibility of their products and service offering

This session will provide insight into the challenges, lessons learnt and benefits involved in delivering a robust digital platform that is “fit for the future”.

How to Change People's Behaviour: Yes Really.

By Adam Ferrier, Founding Partner & Consumer Psychologist, Naked Communications

Let's be frank - there is a lot to be gained by understanding how to change people's behaviour. At the end of nearly every brief we write or receive there is a requirement to get people to do something. Adam Ferrier and Naked Communications have developed a behaviour change framework that looks at how to create behaviour change in the most effective way possible. Adam has a uniquely engaging way of getting his message across, and feels quite confident you'll improve your Machiavellian powers of influence once you've heard what he has to say.

Quality over Quantity: Driving Marketing Effectiveness with DMS’s Analytics Dashboards

By Ron Person, Director of Analytics, Sitecore

Clickstream metrics, like the number of visitors and time on page, have served until now as the base for judging website performance. But those metrics are based on the quantity of visitors, not the quality of visitors. This session will show you how you can increase marketing effectiveness using the new DMS analytical tools and dashboards.

In this session you will learn:
• How to create value-based metrics that drive marketing effectiveness
• How to capture marketing insights using DMS’s leading-edge dashboards
• Tips and tricks for accelerating your DMS analytics and dashboards

Sitecore Data Mining: The Power of Raw Visitor Data

By Christian Bartens, Managing Director, Datalicious

The Sitecore visitor profiling and segmentation capabilities are pretty amazing but have you ever wondered what kind of user data the platform actually stores? Well, everything! Sitecore stores all its data in a readily accessible SQL database that can easily be data mined with standard BI tools such as Tableau and Spotfire.

If you would like to know how to turn your raw visitor data into a gold mine, then you should definitely attend this session. The guys from Datalicious will show you how to really dig into your data, create stunning interactive dashboards and perform advanced statistical analysis to identify the website interactions that are most likely to predict visitor behaviour.

Tourism Victoria: A Case Study

By Paul Baron, Group Manager Online Marketing, Tourism Victoria

Tourism Victoria has just launched its redeveloped consumer facing websites (visitvictoria.com and visitmelbourne.com) using Sitecore. With over 10,000 pages and over 7 million visitors per year, these are the official sites for Melbourne and Victoria and the key information portal for visitors to the state. Paul will discuss Tourism Victoria's online strategy, the redevelopment project and future directions for the websites.

Technical Track: Agenda

Blow Away The Clouds

By Tim Buntel, Product Manager Windows Azure Platform, Microsoft Australia

It seems that everywhere you turn, another vendor is trying to sell you something with "cloud" in its name. Sadly in many of them, the features and benefits of what’s on offer are the real “cloudy” parts! But there are some real technologies with real benefits available, and they can deliver dramatic benefit to your organisation. This session will explore the current state of cloud computing and how you can leverage its platforms and services to extend and customise existing applications and build new solutions more economically and rapidly than ever before.

In this session you will learn:
• The differences between IaaS, PaaS, SaaS, and other common cloud acronyms, and their benefits
• How to identify projects that are well suited to cloud or hybrid architectures
• Scenarios for extending existing applications and integrating with other cloud services
• How to handle common objections and misconceptions about cloud computing

A Case Study of Large Scale Integration with Sitecore and Chisholm Institute

By Tamara Bowles, Senior Adviser, Web Services, Chisholm Institute

Chisholm Institute partnered with Reactive to re-design and develop the Chisholm TAFE Web site in order to drive user engagement, grow the user base and provide expanded course information and career pathways. As part of the project, Reactive focused on implementation of the Sitecore platform, integration with Chisholm’s Course Information System (CIS) and on eMarketing activities.

Attendees can expect to learn:
• The challenges and opportunities presented by deep integration with large-scale data management systems like the CIS
• Two-way data integration methodologies
• Content strategies that allows good reuse of content in different sections of the website

Going Mobile with Sitecore

By Steve Green, Partner Development Manager, Sitecore

The concept of “surfing the net” has changed with the increasing popularity and sales of smart phones and tablets. In addition, more than 90% of the world’s population has access to a mobile network. This session will take a look at the current mobile landscape, looking at examples Mazda Australia and Brookings, before delving into Sitecore’s mobile capabilities, including mobile multiplying, and device detection. If you are considering taking your site mobile, this is the session for you!

The Village Roadshow Transition to Sitecore: A Case Study

By Amanda Pooley, Web Applications Analyst, Village Roadshow

The incumbent CMS at Village Roadshow was aging. Its cost of ownership was rising while website functionality was falling behind its competitors. Village Roadshow needed to move to a new CMS that would allow it to meet the demands of a new class of web and mobile site users.

Explore how Sitecore was selected, some wins and hurdles that were experienced in its initial implementation and the lessons learned in ongoing projects to convey its many websites from the old CMS.

In this session Amanda Pooley, Village Roadshow’s Web Applications Analyst will walk through:
• The CMS selection process
• The wins, hurdles and lessons learned in implementation

The Making of the Premier Online Centre for Company Directors; the Challenges, Solutions and Learnings

By Fabio Bastian, Chief Information Officer, Australian Institute of Company Directors

The Australian Institute of Company Directors (Company Directors) provides leadership on director issues and represents more than 28,000 members nationwide including directors from diverse organisations as ASX listed companies and government departments.

In response to feedback received from member surveys conducted in 2009, Company Directors embarked on the creation of a new website that would improve user engagement and site usability. A new website would also better support Company Directors’ strategic focus of becoming the voice of Directors in Australia.

Using Sitecore CMS, BlueArc undertook the design, development and implementation of a new national website to improve navigation and integrate with existing systems. The website needed to exceed user expectations and deliver tangible results such as increased visitors to the site, increased length of visit and number of pages viewed.

Since the launch of the new website Company Directors has received record web traffic and has attracted, an average of 600 extra visitors per day; this is the equivalent of a 58% year-on-year growth.

During this presentation Fabio Bastian will walk you through the CMS selection process and the steps taken by BlueArc and Company Directors’ in the transformation of the website into a one-stop shop for Directors. Fabio will provide insight into and the challenges, complexities and learnings encountered along the way.

You will also discover how the new website has enabled Company Directors to:

• Deliver relevant and targeted content to their broad member base
• Integrate disparate systems across the organisation into a single, streamlined view of business data
• Become the voice of Directors in Australia

Where Is Sitecore Going: A Look At The Product Roadmap

By Darren Guarnaccia, Senior Vice President Product Marketing, Sitecore

In this session, Sitecore’s VP Product Marketing discusses the investment strategy driving enhancements to Sitecore’s Customer Engagement Platform (CMS and Digital Marketing Suite) and provides an overview of the latest release. Learn about the customer-driven functional and industry enhancements that improve your overall Sitecore experience. Delegates can expect to learn about:

• Current release functionality
• Future development plans for Sitecore’s products

Social Media Engagement with CEP - Bringing Marketing and Technical Together

By Darren Guarnaccia, Senior Vice President Product Marketing and Steve Green, Partner Development Manager, Sitecore

Social media strategies are evolving at a breathtaking pace, pushing organisations to engage socially both locally as well as across an array of social networks. Engaging customers consistently across all of their interactions with your organisation, both onsite and offsite, is a key aspect of Sitecore’s new Customer Engagement Platform.

This session will discuss some of the new technologies and strategies you can utilise to create that holistic social media experience. This session also will go into detail on how you can use Sitecore to join the conversation using Social Publishing, Social Engagement Automation, and how you can plug social networks such as Facebook and Twitter into your sites. We’ll also discuss how you can tap a customer’s social interaction behaviour with the Digital Marketing System for campaign tracking, progressive profiling and nurture marketing. Learn how Sitecore can help your organisation to engage in your community deeply, and bridge the gap between outbound and inbound marketing and technical.

Business Track: Agenda

Get Started with CEP, and Leap-Frog Your Competitors!

By Greg Baxter, Product Evangelist, Sitecore

There is no doubt that the Sitecore Customer Engagement Platform is a game-changer, and represents the next evolution of Web Content Management. The combination of a rock solid CMS like Sitecore with advanced web experience management tools and engagement analytics means you can create visibly superior websites, with higher conversion rates than your competitors – and that’s ultimately better business!

But where do you start? What do you have to do to make it really fly for your customers?

Join Sitecore Product Evangelist and web veteran Greg Baxter for an in-depth look at the process around engaging the CEP, from consultancy and workshopping through to personas, profiles, cross channel marketing automation and site conversions.

Say goodbye to brochure ware, and hello to smart, sales orientated sites that sense and adapt to your customers’ needs.

AustralianSuper Using Sitecore to Deliver Personalised and Targeted Content for Members: A Case Study

By Rom Daulo, Online Project Manager, AustralianSuper and Joel Lipman, Director of Deloitte Consulting.

AustralianSuper has worked with Deloitte to develop a new public website, member portal and a dedicated mobile website. Leveraging Sitecore’s multi device publishing capabilities and extensible development platform, the new AustralianSuper website extends Sitecore’s already powerful personalisation capabilities.

Attendees can expect to learn:
• The challenges presented in developing a personalisation matrix of business rules to target Superannuation members at key life stages with relevant messaging and tools
• How Sitecore personalisation has been extended to deliver behavioural and implicit personalisation
• How Sitecore’s development framework integrates with external content, ERP data sources, calculators and tools to provide a seamless customer experience.

A multi-site case study on Cricket Australia, using Sitecore to support a new Cricket League

By Kane Washington, Online Program Manager, Cricket Australia and Simon Julian, General Manager of Reactive Melbourne

Cricket Australia is working with Reactive to develop nine new websites, using the capabilities of Sitecore for managing large scale content and marketing networks. These websites encompass a new league website at bigbash.com.au and eight team websites for the League.

Cricket Australia’s implementation of a multi-channel site using Sitecore is the first of its kind in Australia.

Attendees can expect to learn:

• The challenges presented by building and implementing multiple web sites in any distributed organisational environment
• How Sitecore improves site production within a multi-site and multi-channel environment
• Examples of international multi-channel sites (NBA, MBA League) and the opportunites available for the Australian market
• How the ability to repurpose content to multiple sites via Sitecore has led to the production of better quality and more valuable content.

Terrence Higgins Trust (THT): Business Strategy for Developing a Website to Engage with a Complex Customer Audience with Sitecore

By Kris Croucher, Group Commercial Director, Reading Room and Senior Supplier Sponsor on the Project Board

This session will show you how you can better meet the needs of truly diverse audience groups through intelligent and complex digital personalisation strategies.

Terrence Higgins Trust has developed the UK’s first online interactive service offering long-term condition management support for people living with HIV in the UK. With distinct audiences such as Gay men and African people, with different health informational needs, this strategy allows users to access tailored content based on who they are – the length of diagnosis, gender, age, ethnicity, sexual orientation and location. The session will cover:

• Why personalisation is paramount to the effectiveness of engaging your audience
• The importance of serving targeted content to meet the needs of diverse audience groups
• Delivering sensitive information to ensure your audience feels safe and comfortable
• Innovative uses of Sitecore technology to tailor online services and content

Partner Track: Agenda

Sales Success with Sitecore

By Greg Baxter, Product Evangelist, Sitecore

This partner-only session will cover Sitecore’s new vision and positioning around the game-changing Customer Engagement Platform. The session will focus on high value tools and digital cross-channel technologies within Sitecore that positively impact customer business value, ROI and digital strategy.

Real time personalisation, CRM integration and marketing automation were formally the playing field of only the largest brands on the planet – now this state of the art marketing technology is available to all in a unified cross channel marketing platform that redefines content management, and positions Sitecore as a powerful multi-channel digital marketing platform.

Learn how to leverage these tools for customer success - and watch as both your business, and your customers’ businesses, evolve.

Developer Track: Agenda

Developer Overview Keynote

By Tim Ward, Lead Solution Architect, Sitecore

Kicking off the Developer Track with an overview of the latest exciting Sitecore technology and a preview of new releases from a developer’s perspective.

Developer Goodies

By Adam Conn, Technical Architect, Sitecore USA

Cool stuff on its way to you! A presentation of new features in Sitecore Rocks, a preview Sitecore’s Online Developer Infrastructure, an introduction to the Better Shared Source program, and other surprises.

Testing Strategies for Sitecore Implementations

By Alistair Deneys, Solution Architect, Next Digital and Sitecore MVP and Tim Ward, Lead Solution Architect, Sitecore

This session will demonstrate a variety of techniques for starting and improving unit testing in Sitecore projects. The presentation will commence with how to setup unit testing on your Sitecore project then move into other areas including, increasing the value and robustness of unit tests.

Sitecore Technology Partnerships Explained

By Adam Conn, Technical Architect, Sitecore USA

This session will highlight a number of Sitecore's technology partners. The session will include real-world examples of how Sitecore customers are finding success with our technology partners, product demonstrations and a discussion of the roadmap that outlines the kinds of partnerships that can be expected in the coming year.

Rapid eCommerce with SEFE: A Case Study

By Tom Beeby, Solution Architect and Eric Orton, Solution Architect, DTDigital

Myer came to DTDigital with a tough assignment: build them an eCommerce website in 8 weeks. Naturally, DTDigital recommended Sitecore's SEFE as the technology platform.

In this session, DTDigital will share the experiences and learnings they gained from building MyFind.com, including:

• Continuous integration
• Advanced product search
• High availability with Akamai
• Distributed load testing with Selenium Grid and EC2

Building a Solid SDLC for Implementing Sitecore Sites

By Narendra Tumkur, Solution Architect, ApaceWeb

Every website needs a proper Software Development Life Cycle and Sitecore websites are no different. This session provides a complete analysis and demonstration of how to work with Sitecore sites in a solid and methodical life cycle including topics such as Continuous Integration, and Release management. So take a deep dive into how a developer’s machine should be setup to best work with Sitecore sites.

Combined Tracks - Partner/Business and Developer

Roundtable Discussions

By Michael Seifert, CEO and founder, Philipp Heltewig, Managing Director Australia & New Zealand, Ron Person, Director of Analytics, Paul Markun, Chief Marketing Officer, Adam Conn, Technical Architect Product Marketing, Greg Baxter, Product Evangelist, Robert Holliday, National Sales Manager, Tim Ward, Lead Solution Architect and Dan McGuane, .NET Developer.

Meet the Sitecore team members from around the globe and in Australia and ask them the questions you really want answered.

Dreamcore Australia 2011 Sessions