Session Details

The web's favourite airline gets personal

EasyJet.com is a high-throughput transactional e-commerce website servicing 12-14m unique visitors per month and 7 million page views a day. In this presentation we will talk about vision of the overall project, where the personalisation of the homepage fits and share some real world learning’s.

Personalisation strategies discussed will include geographic location, buying patterns, search results, price data and campaign activity will all be explored with a detailed discussion of what worked, what didn’t, how to measure success and what easyJet will be trying next.

What will you learn :

-  Which personalisation strategies work and which don’t?
-  How to measure success.
-  Managing content of millions of customers delivering a 1-to-1 experience

-  Strategies for scaling

Doing a Dyson - a behind the scenes look at the global rollout of a new e-commerce platform

What defines the Dyson Spirit?  Perseverance, Invention, Perfectionism and Passion. When the Dyson Digital Team translate this spirit into a platform for running their global digital & ecommerce business  more effectively then interesting things are going to happen.

There are plenty of challenges on the way. Not least how to rollout the new functionality to the 80+ product websites worldwide, maintaining control within the global team but allow the regional hubs to act locally.

What you will learn :

-  How to effectively rollout 80+ ecommerce websites worldwide?
-  Another problem to solve: How to manage globally but act locally?
-  How to integrate legal due diligence into an agile content workflow?
-  Bringing the product alive on the web with social and multi-media content.

Good Old Fashioned New Media™ – how to use data to effective plan your digital spend on the right channels

Good Old-Fashioned New Media focuses on the user experience (people want to search, find things, make informed decisions and move on) and brings a framework for decision-making based on real user data to ensure that you are using the digital channels to meet your stated marketing objectives. Digital planners are your friends, not ‘social media gurus’…. (with examples from Virgin Active)

What you will learn :

-  How to find the most effective digital channels
-  The benefits of the unfashionable technologies
-  Why social will not save you
-  How to spot and employ a good planner

The holistic approach to ‘conversational’ Web Site presence

Miller Group realised with the marketplace challenges they needed to do something to ensure every customer connection was leveraged to the best of their ability. With their existing HTML developed system their presence was too masculine, lacking focus and not attracting ‘conversation’ with prospective buyers.

Working with UniTech and The College Miller chose Sitecore Web CMS to create a warm, intelligent and appealing web presence for Miller Homes.
The presentation examines the ‘data sources’ (CRM in Salesforce), how we linked the Web Site to Social Media presence The client will explain on the challenges and fortunes of this project.

What you will learn :

- The importance of website design to connect with the visitor

- Understanding your audience and making the right connections
- How simple and intuitive Web CMS can save time, money and stress
- Saving costs by working with qualified Sitecore partners 

Explore how adaptive digital personalisation enables Terrence Higgins Trust to effectively engage diverse audience groups transforming HIV long-term condition management

Discover how adaptive web experiences can effectively engage your audience. THT gives people living with HIV an interactive service using intelligent and complex digital personalisation enabled by Sitecore.

With distinct audiences, users choose content personas for UK groups most affected by HIV: African people and Gay men, alongside personas for Everyone and Young people. Once registered, Sitecore’s OMS delivers tailored content based on length of diagnosis, gender, age, ethnicity, sexual orientation, and location.

Users can access free online counselling/advice, Health Support, join secure forums, organise email/text reminders for medication and health appointments, log health notes and monitor blood test results.

What you will learn:

-  Why adaptive digital personalisation is paramount for engagement

-  How to serve targeted content to meet needs of diverse audience groups.
-  Innovative use of Sitecore technology to tailor online services and content.
-  How to deliver sensitive information to ensure your audience feels safe

-  Delivering secure online services to ensure your audience comfortable. 

Lessons from Sport – engaging fans, members and close audiences

The emergence of innovative and highly effective digital strategies to engage ‘fans’ in sport, carries with it lessons and examples for all organisations in how to develop more compelling relationships with audiences. 

Covering personalisation, single user view, incentive and reward, UGC support the presentation draws on actual case studies including Manchester City FC, The RFU, the FA and Next Generation Series (NGS) to highlight not only the latest technologies but also the organisational culture required to make audience engagement a win/win exercise for organisation and audience.

Illustrated by examples from: RFU “we are”;  FA/Mars “Just Play”;  FA/Tesco “Tesco skills” and Manchester City “mobile and social”

What you will learn:

-  How to get relevant with individuals whatever the channel, time or location
-  Being open, transparent and adaptive
-  Encouraging two-way conversations about everything
-  Involving friends and peers in conversations
-  Listening to fan interactions, learning from them and rewarding influencers
-  Giving sponsors, partners and advertisers a ‘front row seat’ to connect

-  Presenting data to fans visually in exciting and entertaining ways

How to define individualised experiences for your users

Online success is driven through delivering relevant, individualised experiences for users. In this session you will learn the practical process steps to developing a practical actionable digital strategy for your company or product centred around your users. From audience research and insight through choosing a technology platform through to developing personas, designs and evaluation and optimisation, this whirlwind tour will give you the highlights of the research and design process and the key things to look out for at each stage

What you will learn:

- How to define your business objectives and critical success factors
- Researching your audience and validating the strategy
- Developing user journeys, personas and a content plan
- Launching measurement and optimisation