Web Content Management Systems: "So Five Years Ago"

You Need a Customer Engagement Platform

Frost & Sullivan report

"Your web presence is now your front door, 'the face of the company' to the world. You need your web and mobile presence to respond to the needs and demands of your business—fast." —Frost & Sullivan

In this report, analyst firm Frost & Sullivan demonstrate the value that comes from a customer engagement platform, which feature integration of marketing capabilities like personalization, community and social media, and email campaign management. You'll learn how a customer engagement platform is essential to achieving your business goals and make your website more competitive.

It's time to incorporate these important components with your WCMS:

  • SEO - to help your site show up at the top of search engine results
  • Personalization - to present the optimal pages and in-page content to each visitor
  • On-site Social Engagement - to provide ways for visitors to interact and contribute content
  • E-marketing - for integrated marketing including your CRM system and email platform