Analytics

Great mobile moments rely
on content in context


Join guest speaker, Forrester Vice President and Principal Analyst Ted Schadler, and Sitecore CMO Scott Anderson on Wednesday, March 2, 2016, as they discuss how mobile has reprogrammed customers’ brains to expect instant satisfaction with a tap or swipe on their mobile devices.

Mobile moments define your new business opportunity, but only if you deliver experiences in your customers’ immediate context. You’ll learn:


  • What the mobile mind shift means for consumer expectations and business opportunities
  • How to create your own mobile moment journey map
  • Why contextual content improves the effectiveness of mobile moments

Register now to hear why effective mobile moments rely on context marketing, how to get started, and what’s required in your technology to deliver mobile content in context.

Presenters

Ted Schadler
Vice President and Principal Analyst Serving Application Development & Delivery Professionals, Forrester

With 27 years of experience in the technology industry, Ted Schadler focuses on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms. Ted is also coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014).

Scott Anderson
CMO, Sitecore

Scott is responsible for all aspects of the company’s global marketing organization, including strategy, branding, product marketing, corporate communications, and field-marketing. He has developed and led growth and digital innovation strategies for more than 20 years, primarily in the enterprise tech industry. Prior to Sitecore, Scott served as Global SVP of Marketing at Bazaarvoice, helping some of the most noted brands and retailers to bring authentic customer conversations to the heart of their businesses.