Dollar Thrifty Auto Group chooses Sitecore
“As a highly marketing-oriented company we have many advantages in using Sitecore because we can schedule multiple online marketing campaigns at the same time. Sitecore helps us to fully service our clients.”
Annemarie van Duynhoven, CEO, Loopbaan BV
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North America: December 11, 2006
Dollar Thrifty Auto Group (DTAG) a Fortune 1000 company who rents cars under the Dollar Rent-A-Car and Thrifty Car Rental brand names has chosen Sitecore CMS as the strategic web platform for future web development.
After a significant review of various web content management software, DTAG found that Sitecore CMS best met the company’s business and technical requirements. A commitment to Microsoft’s .NET framework, a scalable architecture and flexibility were key factors in the decision.
DTAG includes about 850 rental locations in the US and Canada. Outside the US and Canada, Dollar and Thrifty have about 115 franchise locations.
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