Max New York Life goes live

Max New York Life, India, ( www.maxnewyorklife.com ) one of the leading life insurance companies in India, has recently launched a new redesigned and functionally rich corporate website built on the Sitecore platform.

The new website is informative, educational and helps Max New York Life (MNYL) in communicating effectively with it’s customners. The site uses the content management feature of Sitecore optimally to provide relevant updated information to the customers. 

The MNYL site uses the flexibility of Sitecore’s platform to integrate seamlessly with external modules or third party tools. It is integrated with an e-commerce payment gateway that enables customers to  make payment renewals online. It is also integrated with several third party tools like the insurance calculator, premium calculator, policy finder etc, that provide several beneficial features to the users. Max New York Life VP - Marketing, Vikram Anand, said “This new site is clearly the benchmark standard for life insurance sites in India.  Sitecore provides a flexible platform that can adapt to and grow with our marketing plans for the site in the future.  We are very excited by content publishing capability of Sitecore that allows us to work with multiple vendors to publish content.  Further, the ability to easily integrate functionality in the future is exciting.”

Sitecore solution partner, eDynamic ( www.edynamic.net ) partnered with MNYL to design, build and maintain the site. eDynamic used its dedicated Sitecore delivery team in its Content Management Center of Excellence to deliver the  solution.