Leading research study of online success and being Best-in-Class
Worldwide: October 10, 2007
Join Sitecore and the Aberdeen Group for an event held by the American Marketing Association.
Click here to Register to attend
The Aberdeen Group, a leading research firm, surveyed 300 organizations to determine which are Best-in-Class, Average, and Laggards for online web content management and delivery, and explains what Best-in-Class is doing. The content of this Webcast may help you justify your online initiatives or reconsider your priorities.
Aberdeen used four key performance criteria to distinguish Best-in-Class companies, including:
Visit Duration
Page View
Search Engine Presence
Conversion rates
We discuss how Best-in-Class organizations shared several characteristics which separated them from the pack. Going forward, several recommendations are identified to achieve Best-in-Class performance from either a “Laggard” or “Average” status.
Attendees will receive a digital copy of the Research Study “Online Content Speaks Volumes” from the Aberdeen Group, a $399 value.
Date and Time: Thursday, October 25, 2007 10:00 am Pacific Daylight Time (GMT -07:00, San Francisco)
Who Should Attend
Marketers of all levels and C-level executives who want to ensure they have Best-in-Class online web content management and delivery systems to accomplish leading business results.
About our Panelists
Ian Michiels, Analyst, Aberdeen GroupIan
Michiels is an experienced Aberdeen Group analyst and consultant. Using the metrics and findings from his recent Aberdeen Group study “Online Content Speaks Volumes”, Ian provides marketers baseline comparisons and means to evaluate and justify online marketing initiatives. Aberdeen Group is a leading provider of fact-based research focused on the global technology-driven value chain. Founded in 1988, Aberdeen has established the market leading position as the “voice that matters” when it comes to understanding the measurable results being delivered by technology in business.
Darren Guarnaccia, VP Product Marketing, Sitecore
Darren Guarnaccia is VP Product Marketing at Sitecore, the sponsor of this event. Sitecore is a leading vendor of Web Content Management Systems and Portal software. Darren is a broad technologist with a deep understanding of the Web from the perspectives of an Enterprise User, Services Consultant and Software solutions vendor. He has over seven years of experience in web content management and its application to marketing success.
Click here to Register to attend
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