Sitecore to Present at DigitalNow Conference for Association Executives
Sitecore will present at the 2008 DigitalNow Association Leadership Conference in Lake Buena Vista, Florida, April 23-26. In addition, Sitecore has agreed to partner with the Fusion DigitalNow Conference, and will present its Web Content Management (CMS) solutions in the conference Resource Center, where association executives can find out more about the many ways their association websites can benefit from Sitecore CMS solutions.
Sitecore Activity
Darren Guarnaccia, Vice President of Product Marketing at Sitecore, will discuss Stephen Covey’s “The 7 Habits of Highly Effective People,” and apply these principals to the business goals of association websites. Darren will explore the challenges and limitations that associations face when developing web communication strategies, and will explain how implementing these 7 habits can help associations to overcome these challenges.
Sitecore has also agreed to be a "Fusion e.comm.unity Resource Center Partner," and will be presenting its award-winning CMS solutions, including the new Sitecore Foundry Solution – designed for associations as a way to easily manage numerous affiliate cites while centralizing brand and web strategy for the entire organization.
Description
DigitalNow addresses the critical issues facing association leaders in the digital age: building brand, personalization, online community, AMS integration, lifetime loyalty, member relationship management, taxonomy/advanced search, content management, one-to-one marketing and on-line education.
The conference features an interactive program design, and attendees are given a great deal of latitude in selecting the workshops and sessions that work best for them. In addition to traditional keynote presentations, attendees drill down to the application level with subject matter experts and business strategists — and even have an opportunity to sign up for private "office hours" with conference presenters to discuss their organizations.