“From the very start Sitecore’s architecture, whether out of the box or through customization, has been able to meet every business need thrown at WebTrends.com.”
Nate Manley, WebTrends, Inc.
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Sitecore Launches SEO Module Integrated With Web Content Management System
Powerful E-marketing solution embeds SEO into day-to-day CMS process
SAN FRANCISCO – October 16, 2007 – Sitecore, the leading provider of .NET Web Content Management System (CMS) and portal software, today announced the launch of its Search Engine Optimization (SEO) module, which is seamlessly integrated into its Web CMS. This powerful e-marketing solution embeds SEO analytics into the day-to-day CMS process, and allows keywords and content to be quickly adjusted over time to keep pace with ever-changing search pattern rules. Now, businesses can easily build and maintain highly optimized content that is highly rated by search engines into their websites.
The SEO Module provides organizations with a competitive advantage because it is embedded into the content creation and management process, and brings together the key tools and information an editor needs to create well optimized content based on web standards and industry best practices. The SEO module builds on an already rich set of standard SEO friendly capabilities within the Sitecore CMS today including SEO friendly URL’s, and content and template inheritance which allows keywords and content to be automatically distributed throughout relevant sections of a site. These capabilities help prevent content “drift,” which affects most websites and results in the gradual destruction of carefully crafted SEO programs.
Engineered with the marketer in mind, the SEO module allows businesses to view and deliver “content optimized” versions to search engine devices. The module lets marketers see how the search engines will view the website, identifies other sites linked to the website and helps optimize for keyword combinations, density and placement. The module also provides at-a-glance reports of image and linking errors, and provides alerts if fields such as alternate text, description or other meta values are not complete.
“Typically, all websites, even those with content management systems, required marketers to retain SEO consultants to constantly re-optimize the website after content was updated,” said Darren Guarnaccia, VP of Product Marketing. “This new module easily integrates SEO into our existing content creation and management interface. Now, SEO is consistently incorporated in the creation and update process, which is significant for improving search rankings.”
Sitecore combines native .NET technologies, worldwide industry standards, and powerful pre-built CMS functionality into the most powerful web management and delivery platform on the market. Sitecore’s .NET framework provides unlimited flexibility and scalability. Its broad range of standard features combined with strong development architecture enables clients to rapidly implement their online business strategy.
About Sitecore
Sitecore’s Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full-featured websites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth.
Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their websites. These organizations have created and now manage over 5000 dynamic websites with Sitecore including Microsoft, Sara Lee, Siemens, Toshiba, Dollar Rent a Car/Thrifty, Omni Hotels, Computer Associates, WebTrends and Atlanta Falcons.
Press Contact
Jamie Pogrel for Sitecore
PR@vantage
415-984-1970 x105
jpogrel@pr-vantage.com