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International Health Insurance Danmark included in Best Practice Profile for delivering quality website content enabled by Sitecore across the language spectrum
San Francisco, August 26, 2008 – Sitecore, the leading provider of .NET Web Content Management System (CMS) software, announced today that its customer, International Health Insurance Danmark (IHI), has been included as a “Best Practice Profile” in The Gilbane Group’s recent report "Multilingual Communications as a Business Imperative: Why Organizations Need to Optimize the Global Content Value Chain" by Leonor Ciarlone, Karl Kadie and Mary Laplante published on July 29, 2008.
The research report identifies the advantages of content globalization, the current state and challenges faced by organizations, and the real world best practices organizations are implementing to improve multilingual communications. Through in-depth interviews with 40 multinational companies, such as Hewlett-Packard (HP) and Symantec, the report provides analysis on how companies, including IHI, are able to meet their needs for content globalization at an enterprise level.
With companies continuing to move towards multinational business, Gilbane cited the growing importance for companies to accurately communicate across several language barriers. With the aid of Sitecore’s Web CMS, IHI was recognized for its ability to meet this challenge by delivering high-quality customer experiences through publishing and managing content in 11 different languages across all aspects of its website. Reaching its customer base, which extends across 200 countries, IHI now seamlessly presents content to clients quickly and efficiently.
“IHI evolved their web communication from an ad hoc approach with high-quality personnel to a formal structure and process that incorporates all IHI and partner resources and delivers high quality, local-language information,” said Karl Kadie, analyst with Gilbane Group and co-author of the report. “They centralized web management and localization solutions for the web, and simultaneously extended these services and capabilities to support a wide range of countries and regions, many of which were serviced by third-party organizations.”
IHI utilizes Sitecore’s Web CMS to help maintain high levels of customer satisfaction and positive brand recognition. Through the ability of the Web CMS to support multiple languages and interface with different content formats and translation management systems, IHI is able to author the web content, store and manage information, submit and retrieve translation files, and publish approved content in various languages.
“Sitecore’s multilingual capabilities, combined with a high level of scalability, provided IHI with an easy-to-use solution for their e-commerce endeavors,” said Darren Guarnaccia, Vice President Product Marketing of Sitecore. “Our Web CMS helped the company to improve translation quality, volume and information delivery, all of which are important in accurately communicating sensitive information across several different languages. We are proud to be a part of IHI’s recent advancements and recognitions, as they continue to deliver quality online content to clients.”
The Gilbane report is available, compliments of Sitecore, here: http://www.sitecore.net/Products/Resources/whitepapers/Gilbane-Multilingual_Strategy.aspx.
About IHI – International Health Insurance Danmark a/s
For more than thirty years, IHI has insured Danes and other nationals in their own countries, while travelling or during their stays all around the world. IHI services more than 270,000 customers, i.e. private individuals and companies – in more than 190 countries. IHI has a solid experience with hospitals and treatment possibilities, both in Denmark and abroad.
In 2005, IHI became part of the British United Provident Association (BUPA), which is a global health and care organisation with around 40,000 employees. With IHI being part of the Bupa Group, 8 million customers depend on the organisation’s service within private medical insurance. In IHI danmark, there are about 450 employees from 20 different countries. All of them are ready to serve customers worldwide – around the clock. Learn more at www.ihi.com.
About Sitecore
Sitecore’s Web Content Management System (CMS) and focused software solutions enable companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full featured Web sites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth.
Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their Web sites. These organizations have created and now manage over 5000 dynamic Web sites with Sitecore including Microsoft, Sara Lee, Siemens, Toshiba, Omni Hotels, Computer Associates, WebTrends and Atlanta Falcons.
Media Contacts:
Rob Adler for Sitecore
PR@vantage
415-984-1970 x104
radler@pr-vantage.com