Panlogic Ltd

Panlogic began business in 1999 as a digital marketing agency. Over the last eight years it has developed into one of the UK's most powerful independent, online thinking agencies. Panlogic has an impressive array of both public, private and not-for-profit clients, including Sky, ITV, L’Oreal group, Mazda, World Vision, Channel 4, Big Brother, the British Council, City and Guilds, the BBC, UK Trade & Invest, Department of Health, Department for Trade and Industry, MKM plc, Guide Dogs for the Blind, NSPCC, Breast Cancer Care, Save the Children, the Household Cavalry, the RNLI and Business Link for London.

Panlogic has a specialism in social media, focusing on community and social network applications. They are currently one of the leading agencies in this area, both in terms of thinking and delivery. Panlogic have developed social networking applications for a number of important clients including Sky, Channel 4, Big Brother, the NSPCC, the RNLI and Mazda.

Results of these have been very strong, for example, the NSPCC’s Facebook application generated: 7% of all of the NSPCC’s online fundraising; 25%+ of the web traffic to the main campaigning site; just short of 1,000 email addresses have been given for future communication; and 37,500 (and rising) application downloads.

Panlogic also has a specialism in understanding the Chinese market. They have developed a profitable part of the business in corporate strategy and market entry (both for international corporates wanting to launch in China and for Chinese companies looking to go global). For example, consulting on how Tate & Lyle should launch their number one product in China, launching the English Football Premiership’s Chinese marketing website and developing a World Wildlife Fund Chinese mobile application.

The business is mainly split into two areas:

1. Digital Consultancy: working with clients on a consultative basis, to develop organisational strategies, research insight, business cases and actionable analysis and reports. These are always based on client need and aligned with organisational objectives. As Panlogic takes an agnostic view of third party solutions and technologies, they provide considered, strategic and independent advice.
2. Digital Implementation: a user centred creative and technical approach to develop digital solutions from wholesale ecommerce solutions, through website development to tactical digital marketing initiatives. At all times Panlogic is cognisant of specific project constraints (timelines, resource, budget, accessibility, scalability etc.). Where possible, they aim to work with clients as a seamless single team, involving stakeholders in the entire process from proof of concept through to user journeys, design, content management system provision, implementation and launch. Panlogic has a robust Quality Management System to ensure that all client deliverables meet a number of internal and external expectations, each measured in specific terms.

Panlogic's aim is to be the best at what they do and to do things a little differently. They try to succeed by being innovative and creative, while supporting clients' growth, to help them to head in the direction they want. In each case, Panlogic adopts a bespoke approach, ensuring that the client's needs are not placed second to using their own methodology. Consequently, the business objectives of the service(s) to be developed are always made paramount.

Panlogic believes that teamwork means working together, helping each other to achieve our common and agreed goals. They strive to create an environment which fosters a spirit of co-operation and mutual support. To that end, Panlogic have a flat non-hierarchical structure to encourage approachability and accessibility. Each person within our 15 strong team has their own objectives and aspirations and roles tend to develop over time: no tight job delineation and demarcations and rigid job titles.

Panlogic is a vibrant and fun place, comprised of varied, interested and engaging individuals. They hope that this is reflected both in the way they interact with clients and with each other.