Precedent

Precedent exists to make our clients more successful. They have been operating for 20 years as a communications consultancy, with offices in London, Cardiff, Edinburgh and most recently Perth, Australia.

They investigate and discover as much as they can about your organisation, and the people you’re trying to reach. Using a combination of consultancy, design and technology Precedent find the best ways to express your organisation more clearly, more powerfully and more personally.

With 65 members of staff, including Strategists, Information Architects, Designers, Developers and support staff. Precedent are wholly privately owned. Last published accounts showed an annual turnover of £4million, with a current growth trajectory of 10% per annum. 

Key sectors are Health, Education, the Third Sector and Professional Services. An extensive client list includes: London Stock Exchange, Financial Services Authority, The Pensions Regulator, Allen & Overy, London School of Economics, University of Southampton, University of London, NHS Direct, NHS London, British Heart Foundation, RSPCA, Crimestoppers, and the Equality & Human Rights Commission.

Their services can be broken down as follows –

Digital
Strategy begins with listening. Precedent gains a solid understanding of you and your audiences by asking questions in order to define the project’s strategy and its delivery. Their work covers user centred design, content, site development, CMS and systems integration, hosting and support, digital marketing and e-publishing. They support you with practical, realistic plans.

Branding
For Precedent, branding is all about communication – communicating that special something that makes you unique. All successful organisations have something that sets them apart from their competitors, something that gives them an edge. Precedent will help you to find that something - the essence of your brand, and translate it into a name, an identity, a set of messages or a creative style. Helping you to communicate your brand through digital and printed communications.

Strategy and research
Where do you sit in the competitive landscape? How well does your website reflect your brand and values, support your proposition and differentiate you as an organisation? Vital questions that need to be answered before plunging into the development of new communications assets. Precedent have been publishing industry specific reports for many years, and offer tailored solutions to answer the questions that you need answered, as well as providing strategically aligned recommendations that support your digital objectives.