Searchlight Group

Since 1994 Searchlight Group has provided world class technology services and business consulting to industry leaders such as Sun Microsystems, Business Objects, Adobe, Microsoft, VMware and others. The company has years of experience in helping its clients achieve their business goals and gain a competitive advantage.

One of Searchlight's areas of focus as a Sitecore partner has been to develop behavioral targeting of content in Sitecore. "Behavioral targeting" is a technical sounding name for an old idea - offering customers things they're interested in. Any business is more successful when it appeals more accurately to its customers' needs. Behavioral targeting takes that age old idea and applies it to the web. Using behavioral targeting, Searchlight is able to offer dynamic content components, based on what customers indicate they are interested in through interacting with Searchlight's website.