FuseIT
FuseIT’s Sitecore for Salesforce (S4S) connector makes it very easy to share information between Sitecore and Salesforce. S4S provides secure highly-flexible data transfer and governance capabilities with comprehensive support for create, read, update, and delete operations.
S4S completely unifies the two systems so data can be transferred in both directions instantaneously. Integrating your company’s key systems opens up a multitude of new marketing possibilities. The powerful marketing features available in Sitecore can now be coupled to the advanced customer relationship management tools in Salesforce to keep new and existing customers fully engaged.
A few exciting S4S solutions that share Sitecore information with Salesforce are:
- Form data can be used to create Salesforce Leads, Contacts, Campaigns, custom objects and more. Salesforce can send automated tailored emails responding to specific forms requests.
- New Leads can be assigned to different Salesforce Campaigns, each targeted at the web form completed.
- Sitecore analytics data can be viewed in Salesforce so marketers can track the behaviour of individual website visitors. Marketers can analyse the total website traffic, for example, the see the impact of a recent campaign.
In the other direction:
- Salesforce objects like documents, reports, dashboards, and chatter can be selectively revealed on the website
- Sitecore profiles can be set from Salesforce so each customer logging into the website will experience a unique browsing experience set from Salesforce. This could include landing them on a specific page, showing additional pages, sections or content, or rendering targeted promotions.
Instant response time’s mean S4S can easily facilitates Single Sign On (SSO) into Sitecore using credentials stored in Salesforce. Typically Sitecore users map to Salesforce Contacts where the authentication and personalization data is kept in each record. S4S is implemented such that information is never duplicated on the Sitecore server. The connector is bidirectional - if an authenticated Sitecore user updates their contact information, the update instantly appears in Salesforce. If a new contact is added in Salesforce, a new user will be created in Sitecore.
A unified system means your organization can use a single data repository. This greatly improves the quality of your stored information, making it less likely to be incomplete or inaccurate.
Other advanced S4S capabilities include support for Sitecore ECM, flexible role allocation, and advanced caching and compression for high throughput connections to Salesforce.
As a consulting partner for Salesforce, FuseIT is the perfect partner to provide integration services with Sitecore. Please contact FuseIT for a demonstration of S4S.