Drive the conversation
Use powerful marketing automation to continuously listen to how prospects engage with your brand and automatically engage with them in real time based on their specific interests.
Because the platform offers much more than just email, you can react to prospects based on their interests and where they are in the sales cycle, on the communication channels that matter to them.
By profiling the content that a customer experiences, Sitecore can build a highly detailed lead score based on all of that prospect's touchpoints across web, email, mobile, and social interactions.
2013 Gartner Magic Quadrant for Web Content Management
Sitecore named a Leader in Gartner’s 2013 Web CMS Magic Quadrant for the fourth year in a row
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Two-way CRM integration
CRM systems play a critical role in the sales conversation and are one part of a wider experience ecosystem. Sitecore easily integrates with all leading CRM systems to leverage sales insight in highly personalized marketing, and also to share experience insight with the sales function.
Web forms made easy
Now you can quickly create web forms without needing IT assistance. Sitecore will prepopulate forms with existing information or personalize questions based on past experience data. Any leads captured are automatically routed to your CRM system.
Deep, rich prospect profiles
Provide deep insight into the interests of your prospects by providing sales with details on their behavior across any channel or device in which they’ve interacted with your brand.