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Tablet Screenshot

Build relationships by nurturing leads

With Sitecore, sales and marketing can build trusted relationships with prospects by listening to their needs and reacting with highly personalized and relevant content in real time.

Lead Nurture Overview

Drive the conversation

Use powerful marketing automation to continuously listen to how prospects engage with your brand and automatically engage with them in real time based on their specific interests.

Nurture cross-channel

Because the platform offers much more than just email, you can react to prospects based on their interests and where they are in the sales cycle, on the communication channels that matter to them.

Lead scoring

By profiling the content that a customer experiences, Sitecore can build a highly detailed lead score based on all of that prospect's touchpoints across web, email, mobile, and social interactions.

2013 Gartner Magic Quadrant for Web Content Management

Sitecore named a Leader in Gartner’s 2013 Web CMS Magic Quadrant for the fourth year in a row
Read the report

Two-way CRM integration

CRM systems play a critical role in the sales conversation and are one part of a wider experience ecosystem. Sitecore easily integrates with all leading CRM systems to leverage sales insight in highly personalized marketing, and also to share experience insight with the sales function. 

Web forms made easy

Now you can quickly create web forms without needing IT assistance. Sitecore will prepopulate forms with existing information or personalize questions based on past experience data. Any leads captured are automatically routed to your CRM system.

Deep, rich prospect profiles

Provide deep insight into the interests of your prospects by providing sales with details on their behavior across any channel or device in which they’ve interacted with your brand.

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