Email Campaigns
Create highly effective email campaigns to increase site traffic and improve conversion rates. Use insight into visitor behavior to tune your next campaign.
- Drive more prospects to your site
- Easily create email campaigns without the HTML hassle
- Offer more relevant content based on progressive profiling
Lead Nurturing
Proactively engage and interact with prospects to help them move along the buying cycle. Reach them with the right information at every stage.
- Learn more about your prospects
- Keep prospects interested and provide encouragement
- Build detailed profiles with integrated, multichannel intelligence
Testing & Optimization
Test, optimize, and improve your campaign results with powerful, built-in analytics that let you track visitor actions throughout your website.
- Determine the most effective messages
- Track your ROI
- Improve response rates
Lifecycle Engagement
Engage in a holistic dialogue with visitors as you track their interactions across your website. Integrate with your CRM system to close the loop.
- Segment and profile visitors based on their interactions
- Provide the most relevant offer at the right time
- Ensure exceptional visitor and customer experience