Move Beyond Broadcast Email to Online Engagement

Today’s customers demand relevance. What you learn in both email and website responses can help you provide more relevant, engaging content. Sitecore Email Campaign Manager lets you:

• Understand all the visits and actions on your site that your email campaigns are influencing, and tune your next campaign using this insight
• Deliver rich, compelling email campaigns with intuitive editing tools that let you say goodbye to HTML hassles
• Create consistently branded, asset-rich experiences by leveraging templates, content, images, and designs across initiatives  

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Integrate Email with Your Website to Make Both More Effective

One of the trends noted by MarketingSherpa in its 2010 Email Marketing Benchmark Report is the deeper integration of email: “Email marketing is becoming less of an isolated silo and is taking on a more cohesive role as marketing channels further integrate.” 

Sitecore Email Campaign Manager extends the power of the Sitecore CMS and Sitecore Engagment Analytics to create a complete, integrated marketing solution that lets you optimize campaign results. Sitecore’s out-of-the-box features such as progressive profiling, quantitative auto-analysis, and GeoIP lookup let you increase campaign effectiveness by enhancing the quality and quantity of sales leads and improving ROI. 

Engage with Prospects and Convert More Sales

With Sitecore Email Campaign Manager, you’ll have the tools and insight you need to create highly effective email campaigns that:

• Increase site traffic: With relevant, optimized campaigns, you’ll drive more potential customers to your site  
• Improve conversion rates: Use insight into visitor behavior to target offers and increase conversions         
• Give the sales team better information: With powerful insight into prospects’ needs, your sales team can follow up with relevant activities that turn prospects into customers