Engagement Analytics

Improve Marketing ROI

Understand campaign and site performance and gain the insight you need to improve conversion rates and generate more qualified leads with Sitecore AIDA™ technology.

Executive C-Level Insight 

Get a comprehensive overview of marketing performance and channel effectiveness for the CMO on the go.

  • Track customer engagement
  • Identify top-performing campaigns
  • Measure marketing initiatives across multiple channels
sitecore executive c-level insight
Experience Analytics 

Gather deep insight into the visitor experience, identify patterns, and tune your site to deliver the right information at the right time to drive conversions.

  • Target different types of visitors
  • Respond immediately to trends
  • Focus on the experiences that deliver the best results
sitecore experience analytics
Real-Time Personalization 

Engage site visitors with a personalized experience that improves conversions and delivers a superior visitor experience.

  • Provide content based on visitor behavior
  • Trigger personalized offers and calls to action
  • Increase site stickiness with targeted content
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Campaign Optimization 

Gain actionable insight into campaign effectiveness and use that intelligence to optimize response and drive greater campaign success.

  • Identify and fix performance problems
  • Focus on high-performing campaigns
  • Get an integrated picture of visitor interaction
sitecore campaign optimization
A/B Multivariate Testing 

Use easy, integrated testing to optimize everything from the home page to button design, from landing page layout to email copy - with no programming.

  • Continually optimize your site for an improved experience
  • Gain actionable insight into site performance
  • Increase conversions
sitecore testing
Engagement Intelligence 

Harness Business Intelligence purpose-built for the marketing function to inform decisions, so you can optimize resources and drive better marketing performance.

  • Confidently optimize marketing performance across content, channels, campaigns and segments
  • Clearly understand where to improve and what to do next
  • Conquer the limits of traditional web analytics and silo’d reporting
Engagement Intelligence
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Thomas Cook | Read Case Study >

Sitecore gives our customers a compelling, interactive experience and, as a result, our sales have increased.

- Wim Vermaesen, Thomas Cook