Engagement Analytics

Improve Marketing ROI

Understand campaign and site performance and gain the insight you need to improve conversion rates and generate more qualified leads with Sitecore AIDA™ technology.

Executive C-Level Insight

Get a comprehensive overview of marketing performance and channel effectiveness for the CMO on the go.

Track customer engagement
Identify top-performing campaigns
Measure marketing initiatives across multiple channels

Experience Analytics

Gather deep insight into the visitor experience, identify patterns, and tune your site to deliver the right information at the right time to drive conversions.

Target different types of visitors
Respond immediately to trends
Focus on the experiences that deliver the best results

Real-Time Personalization

Engage site visitors with a personalized experience that improves conversions and delivers a superior visitor experience.

Provide content based on visitor behavior
Trigger personalized offers and calls to action
Increase site stickiness with targeted content

Campaign Optimization

Gain actionable insight into campaign effectiveness and use that intelligence to optimize response and drive greater campaign success.

Identify and fix performance problems
Focus on high-performing campaigns
Get an integrated picture of visitor interaction

A/B Multivariate Testing

Use easy, integrated testing to optimize everything from the home page to button design, from landing page layout to email copy - with no programming.

Continually optimize your site for an improved experience
Gain actionable insight into site performance
Increase conversions