Campaign Optimization

Focus Your Marketing Campaigns for Greatest Impact

Weed out underperforming campaigns and refocus on those with the highest impact. With Sitecore Engagement Analytics, powered by Sitecore’s AIDA™ technology, you can:

  • Associate multiple visits, goals, actions, and type of visitors with each campaign
  • Get an integrated picture of customers’ visits to your site to create a holistic view of their interests
  • Gain immediate insight into each campaign’s effectiveness and the longer-term impact on the customer lifecycle via easy-to-use interactive dashboards
  • Immediately identify and correct performance problems by using Sitecore’s analytics and editing tools

Improve Your Conversion Rate

Online retailers live and die by their conversion rates. According to Nielsen, in March 2010, QVC had a conversion rate of 16 percent; Blair.com had a rate of 20.4 percent; and Schwan’s topped the list with a whopping 40.6 percent. But make no mistake: conversion rate is a critical metric for online success even if you’re not in the retail industry. Conversion rates, for example, can show you how effective your partner program enrollment campaign is, whether your nurturing efforts are delivering qualified leads to sales, or whether your subscription newsletter is reaching the right audience.

With Sitecore Engagement Analytics, you not only clearly understand your conversion rate but also get powerful information to help you improve it. Sitecore helps you understand who your site visitors are, where they’re coming from, and what they’re doing (and responding to) on your site—even if a visitor doesn’t fill out a single form.

Gain a Deep Understanding of Marketing Results

With Engagement Analytics, you gain an understanding of your online marketing campaign performance that goes well beyond the simple CPC (cost-per-click) or CPM metrics e-commerce sites have relied on in the past. By utilizing Sitecore’s Engagement Analytics, you can:

  • Improve conversion rates: Determine which text, buttons, images, and even colors are prompting users to take action and optimize your site accordingly
  • Reduce abandonment rates: Make sure that visitors to your site remain there by providing dynamic content and personalized calls to action as they move through the site
  • Improve marketing ROI:  Identify which marketing campaigns are leading to conversions and which aren’t, and segment your audience to shift your focus to those most likely to yield results and provide stellar ROI
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