Real-Time Personalization

Increase Engagement with Real-Time Personalization

Sense and adapt to site visitors’ behaviors to increase conversions and build trust and loyalty. Sitecore Engagement Analytics lets you:

  • Optimize the visitor experience with a more engaging website that senses the intentions of your users and adapts to their behaviors to provide optimum relevancy
  • Provide targeted content based on your visitors’ needs
  • Create visitor personas and profiles to trigger and target personalized offers and engage more effectively with your site audience

Harness the Power of Personalization

Amazon has been taking advantage of it for more than a decade. Google uses it to improve search results. Fashion retailers employ it to keep customers coming back. What we’re talking about, of course, is personalization—delivering targeted content based on user behaviors and preferences. And the reason organizations are increasingly turning to it is that it improves responses, boosts conversions, and delivers a superior customer experience.

Sitecore Engagement Analytics’ rules-based personalization helps you make good on these promises. With Sitecore, providing a relevant experience is as easy as managing site content—no fancy programming required. Simple check boxes, slider bars, and intuitive rules wizards let you capture customer insights, adapt quickly to changing visitor behavior, and deliver relevant content and offers more accurately.

Display Relevant Content in the Right Context to Achieve Desired Results

Context is everything. Sitecore ensures you never lose sight of it. With Sitecore Engagement Analytics, you can:

  • Meet business objectives: Transform your website into an effective customer intelligence engine that turns insights into profits by providing personalized experiences
  • Increase conversions: Nurture prospects with personalized calls to action as they make their way through the marketing and sales funnel      
  • Improve customer service: Give your customers everything they need every step of the way by tracking their actions and providing targeted offerings and help
Related Resources
why website personalization matters
White Papers

Why Website Personalization Matters

More conversions, traffic, repeat visitors and happier customers: these are the benefits of personalization.

sitecore online marketing suite real time personalization
Product Video

Real-Time Personalization

Personalizing your site for each unique visitor for greater site success.

blackmores
Case Study

Blackmores

Personalization for over 288K members basede on interests and site behavior

sitecore customer engagement platform brochure
Brochure

Sitecore Customer Engagement Platform

Engage in 1:1 conversations with individual customers, across any channel, and move the conversation forward for measurable business results.

why website personalization matters

White Papers

sitecore online marketing suite real time personalization

Product Video

blackmores

Case Study

sitecore customer engagement platform brochure

Brochure

Personalization without Programming

  • With Sitecore Engagement Analytics, personalization happens in real time and is the result of Sitecore’s strong page rendering engine, which displays dynamic content and stores analytic data 
  • The Rule Set Editor lets your marketing team create personalization rules based on conditions such as country, city, frequency of site visits, keywords, and more, all without any programming resources needed
  • Using the Webpage Dialog wizard, your marketing users can define visitor personas and profiles to assign value to content
  • Classic multivariate and A/B split testing is configurable out of the box
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Innis Maggiore | Read Case Study >

While Microsoft SharePoint has worked well for GuideStone as an internal, file sharing system, in order to meet their goals, Guidestone needed a CMS that would provide a solid integration foundation—which is Sitecore’s strength.

- Mark Vandegrift, Principal, Web & Digital Services, Innis Maggiore