Atlanta Falcons
The Atlanta Falcons have a tremendous and devoted fan following. The Falcons wanted to connect and reward its fans for their loyalty beyond the football season, but its website lacked the Web 2.0 social networking capabilities that would allow fans to connect with each other and with the team on a daily basis. Learn how the Falcons now provide their fans with a window into the Falcons’ daily activities and the ability to share and build their enthusiasm.
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