Duck® Brand
The Duck® brand, marketed by ShurTech Brands, LLC, is a consumer products brand best known for its Duck® tape, innovative promotional events and loyal following. The Duck® brand wanted to improve its online presence by consolidating multiple sites into one, enabling user-generated content, building an online community, optimizing the site for search engines and increasing overall traffic. Working with Sitecore partner, DigitalDay, the two turned to Sitecore to help them meet their web content management and brand goals.
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