AMR Research: The Web as a Vital Artery for Strategy and Growth
The first in the series will focus on the strategic value of web content management (WCM) as the web becomes a vital artery for business strategy and growth. This paper examines the heightened requirements for a web-enabled business strategy and ranks the web content management (WCM) vendors best equipped to meet these needs.
Future topics in the series examine the four streams of change on the web (strategic, pervasive, engaging and responsive) as well as how companies must consider them when devising a web strategy and choosing technology providers.