Web experience management
“90% of our revenues come from our web activities. That is why I need a robust and agile web platform, so that I can react fast and also get a good night's sleep - every day. With Sitecore I get both.”
CTO Per Palmkvist Knudsen, Krak.
Krak.dk is running on Sitecore CMS and is on the top 3 most visited Danish websites with more than a million unique visitors per week.
Every website has a user experience, whether those experiences are intentionally designed or not. The days of flat and static sites are over. To compete in today's fast-paced marketplace, companies must use their web properties to engage prospects, customers and partners in unique and compelling ways. Sites that deliver compelling user experiences are significantly more effective generating leads, servicing customers, and promoting business growth. Sitecore provides you with the platform and the tools to design and deliver compelling, intentional user experiences to your visitors.
Right message, right person, right time
Most people buy pants and shirts that fit them instead of buying one-size-fits-all clothing. Yet today, most companies are still delivering a one-size-fits-all user experience to their site visitors. The average site visitor will view 5-7 pages of your site before moving on. If you think about those pages as real estate, you have an average of six pages worth of real estate to influence those visitors to do what you want them to do. An alternative is to use techniques such as segmentation targeting and implicit personalization to start to optimize the content and user experience being delivered to your visitor to try to maximize those six pages of real estate. Sitecore enables you to craft sites and experiences using personalization and dynamic content delivery to make the most of ever single web interaction, and maximize your changes of turning that site visitor into a prospect that engages with your company.
Engaging with your customers and prospects
Engaging with your prospects and customers is more than just talking to them, it's a two-way street. With the rise of Web 2.0 and the read / write web, your visitors expect to dialog with your company both online and offline. Sitecore gives you all the tools you need to engage your customers, build trust and strengthen longterm customer relationships. Sitecore offers an array of tools and capabilities such as web forms, blogs, wikis, web forums and discussions, polls and surveys and more that can enable the most sophisticated of customer interaction strategies.
WOMM and beyond
One of the hottest trends in marketing today is word of mouth (WOM) marketing. Sitecore offers you a suite of tools to get your site noticed, as well as viral tools to allow the good word to spread. From Search Engine Optimization tools, to RSS syndication and email-a-friend controls as well as automated social site integrations, Sitecore lets you leverage this compelling marketing vehicle to the fullest extent.
Keep them coming back for more
An important part of any customer engagement strategy is periodically reaching out to your customers and prospects to draw them back to engage with you on your site. Sitecore offers tools to drive repeat traffic, and re-engage visitors such as email campaign management modules as well as web alerts to let visitors know when content changes. Sitecore also makes it easy to setup new campaigns, and enables you to deploy customized or vanity URLs, especially useful when integrating with offline campaigns such as direct mail.
Optimize always
What worked yesterday won't always work for you tomorrow. It's critical that you have the tools to evaluate what's working and what is not working on your site, and to be able to quickly make adjustments and constantly optimize your site for maximum results. Sitecore’s StatCenter makes it possible to understand how your site is performing, and where the problem areas are in terms of user experience. Sitecore is also easily integrated with third party analytics technologies such as WebTrends, so much that, WebTrends.com is powered by Sitecore.