Sitecore Email Campaign Manager
Email That Listens
Get to know your prospects, delight them by providing them just what they are looking for on your website, and then convert them.
All of this is now possible with the breakthough Email Campaign Manager, the customer engagement tool that extends the power of Sitecore CMS and the Sitecore Online Marketing Suite into a complete integrated marketing solution.
Increased Email Campaign Effectiveness and ROI
Sitecore's Email Campaign Manager (ECM) gives you detailed knowledge of the success of each email campaign, far beyond the simple statistics you get from typical email systems like open and click rates. Truly understand the impact your email campaigns are having on your prospects by looking past just the email to what prospects do once they reach your website. With this depth of insight into unique visitor behavior, you can understand the visitor across all digital marketing channels.
With Sitecore's ECM and Online Marketing Suite, you get quantitative auto-analysis of your campaigns by tracking all related website conversions, so you can easily identify your ROI. Even web visits weeks or months after each email campaign are tracked, so you can attribute campaign success readily over time.
Progressive Profiling
Turn your email marketing program into a customer engagement solution with Sitecore's Email Campaign Manager. Now you can build rich, detailed customer profiles about your customers based on the integrated customer intelligence you gain from their interactions with you over email and web. The ECM automatically associates your customers and prospects with profiles the minute they click any links in your email, giving you the ability to engage them individually, and track them holistically across all of your touch points.
Built-in classification and content profiling features within the OMS allow you to see what content visitors viewed and their likely interests. Easily learn visitor country, state, city and registered company name, even if they didn't fill out a form, with GeoIP lookup.
Goodbye Anonymous Visitors- Hello Customers
The ECM allows you to easily integrate with your Microsoft Dynamics™, Salesforce™ or other CRM/customer database solution and enrich your customer dialog. The OMS captures past and future visitor interaction with your website and joins that with your email campaigns, so you learn much more about your prospects’ needs and actions.
With your customer database to ECM integration, sales can view each contact and understand their complete online activity- downloads, pages of interest, and even searches. Sales and marketing now have powerful insight into prospects needs, and can follow up with focus to turn them into happy customers.
Testing and Conversion Optimization
Don't just talk about testing-get the tools that get it done! The Email Campaign Manager enables you to test and optimize emails using A/B split and Multivariate testing. Test results, combined with integrated analytics and rich profiling, shows you what messages work with which customers, and what campaigns lead to the most profitable conversions.
All these tools are available for your emails and site without writing one line of code in a marketer-friendly interface. With Sitecore, your email and your website are one harmonious system, allowing you to test and target much more relevant and personally meaningful content in your emails, landing pages, and any other web pages.
One Dazzling Interface- Many Powerful Abilities
Imagine marrying the capabilities of a world class Web Content Management solution with your email campaigns. The ECM helps you to deliver rich, compelling email campaigns with intuitive editing tools that let you leverage your existing content, images and design. Enforce the same brand standards you manage for your website, and more efficiently create asset-rich experiences.