Speak Your Customers’ Language for Deeper Engagement
According to Internet World Stats, the top ten languages used on the Internet are English, Chinese, Spanish, Japanese, Portuguese, German, Arabic, French, Russia, and Korean. Consider the size of the markets some of these languages represent, for example there are 500 million people in more than 40 countries around the world who speak Spanish.
Buyers prefer to be engaged in their native language, but most companies struggle with localization and management of multilingual content. Sitecore simplifies the management of many different language versions of your site, as well the translation processes as content changes across those sites. And for organizations that outsource their content translation work, Sitecore offers integration with Clay Tablet's Rosetta Gateway and Lionbridge Technology's Freeway to automate the process, making translation more efficient and timely.