Writing to Your Audience Just Got Easier

Sitecore’s in-line editing interface goes beyond simple typo corrections and updates, providing you the ability to optimize the user experience and personalize page content. Now you can:

• Create and personalize content right on the page
• Set personalization display rules and select content values
• Design and preview user experiences in context to improve the quality of your messaging to particular segments of your site visitors
• Empower advanced site editors to assign profile cards to areas of your site, so your page editors immediately know the target audience of any given page
  

Enlarge image - Personalization Editor

Targeting Content Leads to Increased Conversions

In an August 3, 2010 report The ROI of Personas, Forrester Research Inc. details the benefits of personas for websites: “Because they provide design teams with detailed behavioral information about site users, personas allow teams to identify the most profitable customers and better design content, function, and navigation to meet their needs.”

By categorizing and segmenting your site visitors, you can tailor their journey to provide the best experience and increase engagement. Show a video for those visitors that want to see your product in action, or provide a technical specifications download for the more analytical visitor—by targeting the right next step according to visitor profiles, you’ll increase conversions and demonstrate you have what the visitor wants, when they want it.

Speak the Language of Your Customers

Tune your marketing campaigns to meet visitor needs and desires with Sitecore’s intuitive and simple profile and persona tools that sense and adapt to your customer’s past and future behavior.

• Empower your web editing team: One streamlined interface gives editors the ability to not only add content in-context, but also set advanced display logic with a single click
• Increase sales with targeted promotions: Set special offers to display at just the right time to convert an interested browser into a committed buyer
• Extend customer engagement: Provide a compelling user experience with a site that speaks to each unique visitor and remembers what they like across multiple channels