High Performance Teaming
Whether it’s Yin and Yang or Venus and Mars, IT and Marketing people are just different. How are organizations bonding these two diverse but critically inter-related groups, in particular for website projects, which have so many constantly changing features?
More so than any other IT system, your website is steeped in branding and is your critical public face, yet dependent upon rapidly changing IT systems and technology. Best Practices now include addressing how teams can work together with the technology, as this can represent significant differences in the levels of success.
Tips and technologies are discussed and shown from real world projects that resulted in highly effective teams and websites that continue to be leaders in the field.
Our presenter, Darren Guarnaccia, is broad technologist with a deep understanding of the Web, and after his transition to Marketing gained personal perspective on this very topic. He has been the Director of Technology for a large financial organization and ran e-Commerce consulting for a large regional Consulting organization, responsible for the needs assessment and website strategy and implementation for hundreds of clients. Darren is now VP Product Marketing for Sitecore, a leading Web Content Management software company.
Download Podcast (audio only) or register below for the full webinar recording with video.