Why Your Marketing Strategy Needs HEROes to Reach and Engage Customers
Empower your employees to take full advantage of social and interactive channels. Learn how you can create HEROes that drive your organisation to new levels of success!
A HERO is a Highly Empowered and Resourceful Operative – an individual in your company who takes the initiative to reach out to customers in interactive channels, such as social media, to create relevant and meaningful relationships with your stakeholders. Many marketers have experienced the discouragement of HEROes – leaving your organisation cut off from the creativity that’s required to interact with today’s empowered customers.
Co-author of "Empowered" and "Groundswell", and Sr. VP Idea Development at Forrester, Josh Bernoff will closely examine:
- Who the HEROes are in your organization
- How HEROes reach out to customers
- Which HERO projects ought to be supported – and which should be blocked
- How to manage your marketing strategy to make HERO projects successful
- How HERO projects, social applications, and mobile applications relate to your Web site
Download Podcast (audio only) or register below for the full webinar recording with video.