Molding the Customer Experience
Discover the latest tools for leveraging interactive marketing on your website.
This webinar provides an overview of the tips and tactics covered in-depth in the Molding the Customer Experience: How to Get Started with Content Personalization and Campaigning with Content: How to Script the Scenarios for Action that Boost Conversion Rates whitepapers.
The web opens new directions for interactive marketing by engaging customers, gauging their interactions, and optimizing the results. It’s essential to script the customer scenarios for action that boost conversion rates. Beyond publishing content online, you need to focus on achieving your online goals, blend the push of the web with the pull of email, and track customer experiences across your multiple touch-points.
In this webinar you will learn how to:
· Create scenarios for action
· Extract customer insights from web content
· Target content to shape the customer experience
· Optimize marketing campaigns by focusing on goals and conversion rates
Join us for a conversation about innovative tactics and tools for interactive marketing and how best to exploit them.
Hosted by the American Marketing Association.
Presented by:
Geoffrey Bock , principal of Bock & Company, focuses on strategies for content management and collaboration. A technology analyst, researcher, and visionary, Geoff has authored hundreds of reports, case studies, and articles on the business impacts of emerging technologies. Geoff advises software companies, end user organizations, and government agencies on technology innovation, operational excellence, and the future of doing business in the digital age.
Darren Guarnaccia is Vice President of Product Marketing for Sitecore, a leading Web Content Management Software Vendor. With 20 plus years of experience in technology management and consulting, and over 12 years deeply focused on web content management and internet strategy, Darren has blended his technical, marketing and sales expertise to help organizations harness web technologies to improve business performance.
Download Podcast (audio only) or register below for the full webinar recording with video.