White Papers & eBooks
Read the latest thought leadership in one of our White Papers and eBooks listed below. We keep a focused and current library available to address some of the most interesting and pressing issues for business and marketing people with technical responsibilities and leadership roles. For more detailed technical information not found here we recommend the Sitecore Developer Network, available here.
White Papers & eBooks
Leading technology-industry analyst firm The 451 Group evaluates Sitecore's position in the Web Content and Web Experience Management industries.
What five criteria do IT managers need to consider to ensure a successful CMS/DMS evaluation process?
Drive targeted traffic and more leads to your website by using social media to create extended online communities.
Learn five ways to validate your marketing ROI – and
impress your CEO – by tying all of your efforts directly to top-line growth generation.
By incorporating the best practices featured in this paper, you’ll have the basis for an SEO strategy that can help you more easily adapt to changes in search engine algorithms, visitor behavior, and device types.
Discover six key success factors to help ensure that your company’s web CMS solution is developer-friendly.
Based on Aberdeen's survey of over 220 organizations, this study gives you the hard data you need to drive your mobile efforts.
An Aberdeen Group study surveyed 157 enterprises on using Web Content Management and the link between revenue and online content management.
This report provides insight into how to achieve greater top-line revenue growth and improve lead management through aligning the sales and marketing processes.
An Aberdeen Group report compiled insight from 1,740 companies to create a comprehensive assessment of current challenges and the future of WCM.
This paper examines the heightened requirements for a web-enabled business strategy and ranks the WCM vendors that are best equipped to meet these needs.
Your CMS plays an essential role in effectively delivering a personalized experience on any platform, whether a large screen PC or a mobile device.
This whitepaper provides recommendations on campaigning with content to develop market awareness and deliver results.
An overview of the web CMS choices available today, what requirements both IT and marketing/executive decision makers should consider when selecting a web CMS, and advice for ensuring a successful evaluation process.
Building a connected marketing strategy that breaks down silos for email, web, mobile, social and other channels for increased conversions and better engaged visitors.
Digital industry veterans share their insight on how to avoid top “site-killer” disasters.
Get the most out of your online channels to connect with customers, keep them engaged, and entice them to do business with you.
Achieving predictive personalization across multiple channels? It's easy with the right tools.
Read the June 2011 report from Forrester Consulting, "How To Identify Online Marketing Suite Requirements."
Read a commissioned study conducted by Forrester Consulting, "The Total Economic Impact™ Of Sitecore CMS."
Read the July 2011 report from Forrester Consulting, "The Forrester Wave™: Web Content Management For Online Customer Experience."
The online retail landscape offers increasing opportunity, but also greater competition. Learn how to distinguish yourself from the pack by giving your visitors the richly interactive online experience they crave.
Traditional web analytics is all about aggregate data, without providing insight into how engaged your audience is as a result of marketing efforts.
Gartner's case study on Tensar International, which integrated back office applications with Sitecore CMS and saw 4x increase in registered leads.
This Gartner Magic Quadrant study rates the top Web CMS vendors and provides an overview of the state of the Web CMS market.
Websites that use search technology, advanced analytics and the most dynamic aspects of Web content management will more accurately recognize and address changing user needs.
Most websites fail to work the way visitors to the site want them to work. Business leaders expect their sites to engage, influence and inform visitors. This report looks at ways to close the significant gaps that damage the customer's Web experience.
A Gilbane Group study on how organizations can optimize their global content value chain.
Is Microsoft SharePoint the right choice for your web content management needs, both present and future?
This whitepaper and accompanying workbook provide you with a step-by-step guide to molding the customer experience on your website.
Download the technical article bundle: technical and operational concepts of implementing a Sitecore-based solution.
An Aberdeen Group paper based upon a recent survey of 300 organizations regarding Best Web Content Management practices.
European Analyst Firm Ovum Butler Group cites Sitecore CMS as meriting a closer look by any organisation seeking to develop the Web channel into a platform for customer acquisition and to build a strong online brand presence.
Building a branded community to engage more loyal customers, build buzz, and capture both mind share and market share for profitable results.
Sitecore integrates print into the customer journey, creating a cohesive experience as customers hopscotch between online and offline channels.
Empowering marketers with management of their content as well as the context (and flow) of their websites.
Technical best practices in implementing the Sitecore CMS for your website.
This analyst guide to evaluating Sitecore encompasses hands-on product testing, customer interviews and implementation monitoring. See how Sitecore scores for business users and technologists in key criteria like usability, scalability and marketing/sales tools.
Are you ready for the mobile revolution? Learn how to engage current and new customers with a multi-channel engagement strategy encompassing mobile, email, and website activity.
Analyst firm SiriusDecisions, Inc. provides an introduction to Sitecore with this comprehensive vendor profile.
Does the allure of an open source CMS solution--low cost, flexibility and community-driven--carry over when it comes to Total Cost of Ownership?
Bock & Company's report on the advantages of using Sitecore CMS to build an interactive web presence.
The next phase of the digital revolution is moving beyond traditional web content management systems to interact with customers in new channels and in new ways. Enter the customer engagement platform with marketing capabiltiies for end-to-end customer lifecycle management.
What analytics do executives really want? Learn new ways to measure true website impact on improving the company's bottom line.
Building a complete, 360-degree view of your customers- grow your business by turbo-charging your marketing campaigns and your sales enablement efforts with the Online Marketing Suite.
Personalization is everywhere in the offline world. How can websites provide experiences unique to each visitor?