White Papers & eBooks
Read the latest thought leadership in one of our White Papers and eBooks listed below. We keep a focused and current library available to address some of the most interesting and pressing issues for business and marketing people with technical responsibilities and leadership roles. For more detailed technical information not found here we recommend the Sitecore Developer Network, available here.
White Papers & eBooks
Access concise, yet powerful, tips to analyze and improve your social media execution.
Get a quick look into the reasons you should be using engagement automation to close the loop on customer engagement.
This free white paper examines the findings of Sitecore’s Emerging Digital Marketing Trends report and identifies 4 marketer spending and behavior patterns that could sabotage digital success.
What five criteria do IT managers need to consider to ensure a successful CMS/DMS evaluation process?
Drive targeted traffic and more leads to your website by using social media to create extended online communities.
Learn five ways to validate your marketing ROI – and impress your CEO – by tying all of your efforts directly to top-line growth generation.
By incorporating the best practices featured in this paper, you’ll have the basis for an SEO strategy that can help you more easily adapt to changes in search engine algorithms, visitor behavior, and device types.
Discover six key success factors to help ensure that your company’s web CMS solution is developer-friendly.
Apply the principles of the best-selling author Stephen Covey to maximize your website's potential.
Learn how to take advantage of a great Customer Experience Management Platform by utilizing every facet of its capabilities.
Your CMS plays an essential role in effectively delivering a personalized experience on any platform, whether a large screen PC or a mobile device.
A guide for marketers and developers that offers a how-to in choosing the right web content management system for your company to provide the best customer experience.
Building a connected marketing strategy that breaks down silos for email, web, mobile, social and other channels for increased conversions and better engaged visitors.
Digital industry veterans share their insight on how to avoid top “site-killer” disasters.
Achieving predictive personalization across multiple channels? It's easy with the right tools.
Take your intranet to the next level and maximize its value as a strategic business tool with these five upgrades.
Welcome to the world of PaaS: Platform as a Service, with the Sitecore CMS for Azure edition providing seamless cloud computing.
How Sitecore helps marketers to maximize customer engagement using a unified, single-platform approach.
Personas are essential for designing user experiences that lead to better engagement, increased conversions and greater success for your business.
How Sitecore helps companies drive conversions and build lifetime relationships in today's multichannel environment.
Learn why creating a branded social community is important for your company and its Internet presence.
Read this customer solution brief to see how Sitecore customers are solving problems and achieving results on a particular business need. In this brief, the need is to be multilingual, and Sitecore provides a solution.
Why marketers choose Sitecore Adaptive Design to create engaging customer conversations
Federal, state, territorial, and local governments worldwide are all challenged by the same question: how can we continue to build healthy, smart, prosperous, and safe communities when our budgets are tighter than ever? The answer, as it turns out, is all about digital citizen engagement.
In this research project, First Point Research & Consulting surveyed over 300 marketing managers based in Australia and New Zealand and analyzed the results of their findings.
Proven tips on how to engage more deeply with your customers and prospects to drive more conversions, create greater customer loyalty, and increase customer value.
Explore what the future of digital interactions looks like, with a focus on web usage through desktops, mobile devices, and tablets, and how this shift will evolve financial institutions and banking in general.
The online retail landscape offers increasing opportunity, but also greater competition. Learn how to distinguish yourself from the pack by giving your visitors the richly interactive online experience they crave.
Technology and best practices for producing brilliant multichannel customer journeys are available to those who look for it.
Traditional web analytics is all about aggregate data, without providing insight into how engaged your audience is as a result of marketing efforts.
Sitecore 7’s search-based architecture helps marketers to deliver relevant, personalized customer experiences
Weave the mobile channel into intimate digital conversations that can be analyzed and targeted in a highly personalized way.
Customer behavior has changed, but has marketing responded accordingly? This white paper features analysis and key recommendations for your business to master the art— and necessity— of integrated marketing.
Go global by creating multiple variations of your website to meet your international marketing needs.
Sitecore reduces the cost and effort required to meet compliance guidelines and better serve users.
Successful keywords are marketing gold, and you have to dedicate yourself to finding them. If you do, you will be highly rewarded with measurable ROIs that will make your CEO sit up and take notice.
Is Microsoft SharePoint the right choice for your web content management needs, both present and future?
Download the technical article bundle: technical and operational concepts of implementing a Sitecore-based solution.
Consumers have moved into the post-PC era and beyond, and not all web content management systems have moved with them. Prevent your brand from falling into the outdated column by reading this white paper and learning how to move forward with your CMS.
Sitecore integrates print into the customer journey, creating a cohesive experience as customers hopscotch between online and offline channels.
Empowering marketers with management of their content as well as the context (and flow) of their websites.
Technical best practices in implementing the Sitecore CMS for your website.
You know Sitecore as a customer experience platform and as a web content management solution, but Sitecore also brings advantages to organizations that rely on Microsoft .NET and other Microsoft technologies.
Does the allure of an open source CMS solution--low cost, flexibility and community-driven--carry over when it comes to Total Cost of Ownership?
Are you ready for the mobile revolution? Learn how to engage current and new customers with a multi-channel engagement strategy encompassing mobile, email, and website activity.
What analytics do executives really want? Learn new ways to measure true website impact on improving the company's bottom line.
This free white paper reveals some of the positive findings of Sitecore’s Emerging Digital Marketing Trends report, which indicate that marketers are more determined than ever to take advantage of digital technologies in 2014 and beyond.
Personalization is everywhere in the offline world. How can websites provide experiences unique to each visitor?