Aberdeen Study: Maximize Business Results Online-How WCM Technology is Transforming Digital Marketing

This report serves as a guide for identifying best practices in online content management and maximizing the business benefits of the web. The findings highlight the strategic value of web content management. The report links the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty and the customer experience.

Aberdeen used three key criteria to distinguish Best-in-Class companies, including:

• ROI of marketing investments 
• Revenue Growth
• Growth in Customer Satisfaction

This study discusses how Best-in-Class shared several characteristics which separated them from the pack in their use of Website Content Management tools as part of their website strategy. In the study, recommendations are identified on how to achieve Best-in-Class performance from either a “Laggard” or “Industry Average” status.