Effective Multilingual Content Strategies

Multilingual Communications as a Business Imperative, a new comprehensive study on effective multilingual content strategy, investigates why and how organizations need to develop organized plans for leveraging multilingual communications on their websites.

Doing business on a truly global scale means having a seamless strategy for globalizing web content. Creating websites that really connect with local cultures and languages is now a necessity for international business. Companies now need to always be looking for ways to improve processes and technologies that could enhance your multilingual communications. If your organization wants to be a best-in-class player in the global market, this white paper will provide an understanding of the main challenges and how you can overcome them.

In tackling these issues, the study examines seven organizations in-depth, including the following companies from around the world:

• Hewlett-Packard
• Symantec
• Club Car
• International Health Insurance Danmark
• Océ
• Pitney Bowes Software
• Powerwave Technologies

This report is the first of its kind on this subject to be reported by an objective third party organization. The study is also the first to investigate practices from two different perspectives: from that of the content management professional, and that of the language professional.