Managing Web Content with Microsoft SharePoint: Possibilities and Parameters

It's essential for any company, in any industry, to choose a web content management (WCM) solution that both meets immediate requirements and supports longer-term, strategic business needs for change and growth.

Some organizations instinctively opt to use Microsoft® SharePoint®, a family of software products for collaboration, file sharing and web publishing, to manage their web content. But while SharePoint is well suited for document-oriented enterprise content management (ECM), can it grow to deliver the advanced digital marketing capabilities you need?

You will learn the strategic impact of choosing a full-fledged, “future-proof” WCM solution such as Sitecore, in comparison to pressing an ECM application, such as SharePoint, into duty for web content management. See a feature-by-feature comparison, and examine the downstream impact of this choice on the IT organization, in the context of two critical business issues:

• What is the true total cost of ownership (TCO) of using SharePoint, compared to Sitecore, to manage web content?
• What is the opportunity cost of choosing SharePoint over a marketing-oriented WCM solution such as Sitecore, which is designed to grow with future needs?

This paper also discusses optimal scenarios for SharePoint, and how Sitecore and SharePoint can co-exist, helping companies to extract maximum value from their investments in both providers’ solutions.