The web is evolving--is your analytic strategy stuck in the past? Identify and gather the metrics executives care about to streamline business processes, boost sales and improve marketing channel ROI.
Get to the heart of measurable business success with analytics that go beyond SEO and SEM clickstream numbers to clearly and accurately show revenue increase, brand awareness impact, lead generation and other valuable metrics.
In this eBook, you'll learn:
- How to identify web metrics that measure business impact
- How to track what your web visitors value
- How to use web analytics to target strategic objectives