Aberdeen Study: Next Generation Web Content Management
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Aberdeen used three key criteria to distinguish Best-in-Class companies, including:
- ROI of marketing investments
- Revenue Growth
- Growth in Customer Satisfaction
This study discusses how Best-in-Class shared several characteristics which separated them from the pack in their use of Website Content Management tools as part of their website strategy. In the study, recommendations are identified on how to achieve Best-in-Class performance from either a “Laggard” or “Industry Average” status.