Online Content Speaks Volumes
The Aberdeen Group, a leading research firm, surveyed 300 organizations to determine which are Best-in-Class, Average, and Laggards for online web content management and delivery, and explains what Best-in-Class is doing. The contents of this white paper may help you justify your online initiatives or reconsider your priorities.
Aberdeen used four key performance criteria to distinguish Best-in-Class companies, including:
- Visit Duration
- Page Views
- Search Engine Presence
- Conversion Rates
We will discuss how Best-in-Class shared several characteristics which separated them from the pack. Going forward, several recommendations are identified to achieve Best-in-Class performance from either a “Laggard” or “Average” status.