Marketing Automation

Proactively engage your audience across channels on a path to faster conversion.

Are you prepared to target all your prospects with the right messages and content at just the right time, instantly? Expectations for relevance and self-service have soared and it takes automation to make it happen.

  • “By 2015, up to 50% of b-to-b marketers will have deployed a marketing automation platform.”
    – John Nesson, Sirius Decisions
  • Prospects are interacting with brands across multiple channels. Companies that are able to nurture across the conversation landscape have a distinct competitive advantage.

“Companies with mature, defined lead generation and management practices have a 9.3% higher sales quota achievement rate than companies that do not, a 16.5% higher conversion rate of leads to first calls, and a 7% higher sales win rate.”
Jim Dickie/Barry Trailer, CSO Insights

 

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Marketing automation really works when it encompasses the prospect’s entire experience

Go where your prospects go, not where your tools end

Make sure your abilities to nurture and engage go far beyond email and landing pages, and include abilities to integrate across campaigns and existing technology investments.

Flexibility to align with your business needs

No two companies have the same goals, processes or tools, and you shouldn’t be limited to an inflexible solution with rigid capabilities and parameters. With Sitecore you’ll have powerful marketing automation capabilities that flex to serve your very specific needs.

With Sitecore’s software:

Sitecore offers the only marketing automation capabilities that are natively integrated with your website, email and social marketing campaigns, taking your ability to nurture prospects wherever they’re interacting with your brand to a whole new level.

  • Proactively nurture prospects in a single coordinated conversation across multiple channels
  • Capture and utilize a holistic view of a prospect’s entire experience with your brand so that each interaction builds on the last
  • Easily create campaign workflows with an intuitive visual designer
  • Serve highly qualified leads to sales along with detailed profile reports that outline exactly how, when and where a lead engaged with your brand
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Thomas Cook | Read Case Study >

Sitecore gives our customers a compelling, interactive experience and, as a result, our sales have increased.

- Wim Vermaesen, Thomas Cook