Mobile Web Experience

Provide greater reach to the skyrocketing mobile phone audience

Mobile internet usage is skyrocketing, and if you aren’t effectively engaging your customers across mobile channels, chances are, you are missing crucial opportunities. Marketing is about being where the customers are, and today’s customers are going mobile.

• 73% of companies are planning an investment in mobile channels in 2011, with almost half planning to move into mobile commerce. Econsultancy, Customer Engagement Report, 2011.

• Over 600 million people will use their mobile phones to tap into social networks by 2013, up from 140 million in 2009. eMarketer, 2009.

According to The Nielsen Company, mobile banking users bring greater value to their institutions by maintaining average balances that are 33% higher than the average consumer balance.

 

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Dramatic Improvement in Marketing Results

You’ll see positive impacts across all your initiatives:

  • Improve customer experience and conversion rates through mobile engagement
  • Leverage the same content and resources you use to manage the Web into new mobile channels
  • Capitalize on proximity based marketing and mobile offers to accelerate conversions

With Sitecore’s software:

  • Marketers can engage users based on the types of devices they use when come to your online properties.
  • Manage content and experience across many different types of mobile interactions.
  • Understand and adapt to your mobile users as quickly and easily as you do your other web visitors.
  • Integrate mobile experiences with other channels including offline interactions like in-store experiences.

Multi-Device Development for the Technical Team

  • The Sitecore CMS architecture natively supports multi-device output, allowing any page or piece of content to be repurposed in any format, making content virtually output device independent.

  • Whether the demand is for smartphone formats, printer-friendly layouts, RSS feeds, or XML, there is no limit to the variety of the different devices and content layouts you can deploy.

  • Using the power of .NET and the flexibility of the Sitecore CMS presentation engine, deployment of mobile-ready sites is no more difficult or different than designing a typical website. In fact, many of the presentation components utilized for your standard browser-based site can be reused in other device layouts.

  • Sitecore complies with W3C guidelines and best practices for the web 2.0 world.

  • By separating content from presentation and using the concept of devices, Sitecore allows the same content to be easily presented in multiple formats, such as for web browsers, printers, mobile devices and search engines.

  • Each content item, whether a press release, product page or account screen, can be associated with any number of devices, and each device can trigger different layout and rendering components.

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Thomas Cook | Read Case Study >

Sitecore gives our customers a compelling, interactive experience and, as a result, our sales have increased.

- Wim Vermaesen, Thomas Cook