Provide greater reach to the skyrocketing mobile phone audience
Mobile internet usage is skyrocketing, and if you aren’t effectively engaging your customers across mobile channels, chances are, you are missing crucial opportunities. Marketing is about being where the customers are, and today’s customers are going mobile.
• 73% of companies are planning an investment in mobile channels in 2011, with almost half planning to move into mobile commerce. Econsultancy, Customer Engagement Report, 2011.
• Over 600 million people will use their mobile phones to tap into social networks by 2013, up from 140 million in 2009. eMarketer, 2009.
According to The Nielsen Company, mobile banking users bring greater value to their institutions by maintaining average balances that are 33% higher than the average consumer balance.